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# Camouflage Satellite Dishes
The Sqish

By Alex Covert | Published 2008-06-12 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/camoflage-satellite-dishes-the-sqish
References: [coolbuzz.org](http://www.coolbuzz.org/entry/the-emsquish/)

This [camouflage innovation](https://www.trendhunter.com/trends/skylrk-camo) is a UK-based trend in areas that have planning restrictions - restrictions that prohibit satellite dishes. It's called the **Sqish**. Buyers send in a picture of the [exterior wall](https://www.trendhunter.com/trends/displace-hub) where they want their satellite dish and one is then customized to blend in with that environment. The cost of a Sqish is £149 and an extra £25 for the camouflage sticker.

**Implications** - Products that are less than visually appealing, such as satellite dishes, are being redesigned to blend into the home. By offering consumers this option, a company shows that they care about how the consumers are perceived by others. This creates a positive relationship between the two.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 16% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What Makes This Trend Stand Out

- **Camouflage Satellite Dishes:** Opportunity to redesign visually unappealing products to blend into the environment.
- **Customized Satellite Dishes:** Opportunity to offer customized solutions that cater to individual preferences and aesthetics.
- **Planning Restriction Innovations:** Opportunity to develop products that comply with planning restrictions while still meeting consumer needs.

### Sectors Adopting This

- **Home Improvement:** Opportunity for home improvement companies to offer customized and visually pleasing solutions for customers.
- **Technology and Communications:** Opportunity for companies in the technology and communications industry to innovate satellite dishes and related products.
- **Design and Manufacturing:** Opportunity for design and manufacturing companies to create products that blend into specific environments while still serving their intended purpose.

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