# Hunter's Holy Book Praying For Game With Camouflage Bibles By Trend Huntress | Published 2007-08-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/camoflage-bible-helps-sportsmen-pray-for-big-game References: [news.yahoo](http://news.yahoo.com/s/nm/20070813/tc_nm/bibles_camouflage1_dc_2) & [christianoutdoorsman](http://christianoutdoorsman.com/) Finally! Now there is a camo Bible for you to read and pass time as you're hiding in a shrubbery, waiting for the perfect shot. The Good Book is covered with tree bark and leaves. There is even a [waterproof version](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection) which is ice and moisture resistant. "Our NIV (New International Version) Bible in Realtree camo is our best selling item, followed closely by our [camo Bible cover](https://www.trendhunter.com/trends/gatbook)," said David Lingner, the president of Arkansas-based [Christian Outdoorsman](https://www.trendhunter.com/trends/american-nurses-foundation), which sells Christian-themed hunting and fishing products online. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Camo-themed Products:** Disruptive innovation opportunity: Create camo-themed versions of various products to cater to niche audiences like hunters and outdoor enthusiasts. - **Religious Merchandise:** Disruptive innovation opportunity: Develop unique religious merchandise that combines traditional beliefs with specific hobbies or interests. - **Waterproof and Resistant Products:** Disruptive innovation opportunity: Create waterproof and resistant versions of commonly used products to meet the needs of outdoor activities and extreme environments. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Retailers can tap into the demand for camo-themed and religious merchandise by offering diverse product options. - **Outdoor Recreation:** Disruptive innovation opportunity: Outdoor recreation companies can create specialized products that cater to religious outdoor enthusiasts, combining faith and hobbies. - **Manufacturing:** Disruptive innovation opportunity: Manufacturers can explore the production of waterproof and resistant versions of various products to cater to the needs of outdoor and extreme environment users. ## Related on Trend Hunter - [Outdoor-Ready Beer Merchandise](https://www.trendhunter.com/trends/keystone-light-and-realtree.md) - [Playful Camouflage Patterns](https://www.trendhunter.com/trends/playful-camouflage-pattern.md) - [Camouflage-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/realtree-camo-colorway.md) - [Wild Food Recipe Cookbooks](https://www.trendhunter.com/trends/the-wild-game-cookbook.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Camouflage Performance Footwear Styles](https://www.trendhunter.com/trends/crocs-real-tree-pack.md) - [Unique Bible Paper Products](https://www.trendhunter.com/trends/thin-bible-paper.md) - [Camouflage Lighter Collections](https://www.trendhunter.com/trends/bic-ez-reach.md)