# Curious Equestrian Lookbooks Haute Face Hiding in Camo Spring/Summer 2010 By Christina Butty | Published 2009-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camo-look-book References: [hypebeast](http://hypebeast.com/2009/07/camo-2010-springsummer-horses-collection/) & [camofactory](http://www.camofactory.com/index.html) Camo is a contemporary Italian label. These photos from their Spring/Summer 2010 lookbook are kind of creepy. The combination of wrapped head and candy-striped socks is slightly off-putting (depending how you look at it). They make me wonder who that man is and what is he doing with that horse? I sure hope that the horse is okay. Oh well, at least the man is nicely dressed. **Implications** - Many individuals are caught up in busy lifestyles, and thus, are looking for a sense of escape in the products they buy. Products that use emotional appeal or historic elements take customers away from the constraints of everyday life and appeal to a variety of individuals. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Escape Products:** Busy lifestyles lead to demand for products that offer a sense of escape from everyday constraints. - **Emotional Appeal Products:** Products that use emotional appeal or historic elements can appeal to customers looking for a sense of escape. - **Historic Products:** Products that incorporate historic elements can offer a sense of escape and appeal to individuals looking to connect with the past. ### Who This Affects Most - **Fashion Industry:** The fashion industry can offer consumers a sense of escape and emotional appeal through the use of unique designs and historic elements. - **Tourism Industry:** The tourism industry offers individuals a chance to escape from everyday life and connect with the past through travel to historic destinations. - **Entertainment Industry:** The entertainment industry can offer individuals a sense of escape through movies, TV shows, and other forms of media that feature emotional appeal or historic elements. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Equestrian Heritage-Honoring Bag Capsules](https://www.trendhunter.com/trends/the-compton-cowboys.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)