# Wildly Crazy Floral Sportswear Jeremy Scott Presents the Bold Fall/Winter 2013 Collection By Thomas Wade-West | Published 2013-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camo-floral-8bit References: [freshnessmag](http://www.freshnessmag.com/2013/07/02/adidas-originals-by-jeremy-scott-fallwinter-2013-collection/) & [solecollector](http://solecollector.com/news/adidas-originals-by-jeremy-scott-fall-winter-2013-video-lookbook/) [Adidas](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) Original designer Jeremy Scott has released images of his new Fall/Winter collection for 2013. The in-your-face designs feature some of the hottest looks this upcoming season, including floral, multi-colored camo, metallic materials and even Cupid-inspired prints. Specific pieces include raincoats, bomber and track jackets, relaxed-fit crewnecks, reversible outerwear, and satin shirts—all of which Scott have noted will be released as unisex. The new collection is yet another high-energy addition to Scott’s previous collections, which have been steadily releasing over the past decade. This year’s collection is surely to be appealing to hipsters and [streetwear lovers](https://www.trendhunter.com/trends/brain-dead-adidas) alike. Jeremy Scott is an iconic designer whom has made a profound impact on [Adidas and its transition into high-fashion](https://www.trendhunter.com/trends/wales-bonner-x-adidas). This is an exciting new collection that will be selling out upon release. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floral Sportswear:** Disruptive innovation opportunity: Designing athletic wear with bold floral patterns and prints can attract a new wave of trend-conscious consumers. - **Multi-colored Camo:** Disruptive innovation opportunity: Creating camouflage designs in vibrant and unconventional colors can disrupt the traditional market for camo clothing. - **Cupid-inspired Prints:** Disruptive innovation opportunity: Incorporating whimsical and romantic prints inspired by Cupid can bring a fresh and unique aesthetic to fashion collections. ### Sectors Adopting This - **Athletic Apparel:** Disruptive innovation opportunity: Combining unconventional patterns and prints with functional athletic wear can appeal to fashion-forward athletes and fitness enthusiasts. - **Streetwear:** Disruptive innovation opportunity: Offering high-energy and avant-garde designs in streetwear can attract a niche audience seeking bold and edgy fashion. - **High-fashion:** Disruptive innovation opportunity: Collaborating with iconic designers like Jeremy Scott to introduce unconventional and boundary-pushing collections can redefine the high-fashion industry. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md)