# Circus-Ready Lookbooks The Camo Fall/Winter 2010 Collection Features Not-So-Average Joes By Ryan Hinkson | Published 2010-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camo-fall-winter-2010 References: [stylesalvage.blogspot](http://stylesalvage.blogspot.com/2010/07/circus-is-coming-to-town.html) & [camofactory](http://camofactory.com/) The Camo Fall/Winter 2010 lookbook features a [circus-themed photo shoot](https://www.trendhunter.com/trends/engineered-for-whatever) with some unlikely models rocking the gear. It is always refreshing to see a clothing line take a gamble on regular people to appear in their ads. The not-so-average Joes modeling in the Camo Fall/Winter 2010 lookbook are wearing some pretty interesting duds. There are fedoras, tuxedos with red bow ties, topcoats, and [lumberjack-inspired fashions](https://www.trendhunter.com/trends/realtree-camo-loungewear) aplenty. **Implications** - In today's market, many items and ideas are being reproduced at a rapid pace creating a large amount of generic and uninspiring ideas. Consumers will be captivated by a product that pushes boundaries and offers unusual qualities. Companies and businesses will benefit by taking a nontraditional route when creating products and items because it will offer consumers an interesting and fresh experience. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 16% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nontraditional Advertising Campaigns:** Unusual models and concepts in advertising campaigns can captivate consumers and offer a fresh experience - **Bold Fashion Statements:** Unique fashion pieces that push boundaries and offer unusual qualities will stand out to consumers - **Anti-uniformity Movement:** Consumers are seeking products and ideas that break away from generic and uninspiring designs ### Where This Applies - **Fashion and Apparel:** Designers and companies that create bold and nontraditional fashion pieces will attract consumers seeking unique styles - **Marketing and Advertising:** Nontraditional advertising campaigns that feature unusual models and concepts can stand out and captivate audiences - **Creative Design:** Design industries that promote creativity and innovation will see growth as consumers seek products and ideas that break away from uniformity ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)