# Inspirational Makeup-Removing Ads Dermablend's 'Camo Confession' Proves Beauty is on the Inside By Sarah Dos Santos | Published 2014-04-01 | Updated 2014-04-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/camo-confession References: [youtube](https://www.youtube.com/watch?v=yBKr4uxXRi0) & [shape](http://www.shape.com/blogs/shape-your-life/dermablends-inspirational-new-ad-lets-women-reveal-their-true-selves) Dermablend's inspirational new ad 'Camo Confession' lets famous women reveal their natural looks. After releasing its latest ad for [corrective cosmetics](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin), Dermablend did something that most makeup brands would never dare to do: create an ad that relates to women all over the world in a genuine way. The series features Cassandra Bankson, a model and [YouTube](https://www.trendhunter.com/trends/clnicbarcelona) star who suffered from acne for most of her life, and Cheri Lindsay, a volleyball coach who has a skin pigmentation condition. The video starts off with the kind of look you'd see them have in the media but when the intro ends the women take a cloth and start wiping off their makeup. As their true skin is shown, they begin to tell the story of the [bullying they faced growing up](https://www.trendhunter.com/trends/scar-stories1) and how they overcame it. Camo Confession is so inspiring to women. It shows them that this idea of perfection the media portrays is nothing but a fairy tale, and that they should appreciate their true selves. This ad is such a beautiful concept and one can only hope its impact will spread. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 45% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Beauty:** The trend of showcasing natural beauty and embracing imperfections creates opportunities for beauty brands to promote self-acceptance. - **Inclusive Marketing:** The trend of featuring diverse individuals with unique stories in advertisements opens up innovative marketing approaches that resonate with a wider audience. - **Empowering Narratives:** The trend of using storytelling to empower individuals and promote self-confidence provides an avenue for brands to connect with consumers on a deeper emotional level. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can embrace the trend of authentic beauty and inclusive marketing to disrupt conventional standards and foster self-acceptance. - **Advertising and Marketing:** The advertising industry can explore the trend of empowering narratives to develop impactful campaigns that resonate with consumers and drive positive social change. - **Digital Media and Entertainment:** The digital media and entertainment industry can leverage the trend of showcasing diverse stories to create more inclusive content that reflects the real experiences of diverse individuals. ## Related on Trend Hunter - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md)