# Full-Coverage CC Creams e.l.f. Cosmetics' Camo CC Cream is a Color Corrector with SPF Protection By Laura McQuarrie | Published 2021-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camo-cc-cream References: [thezoereport](https://www.thezoereport.com/p/31-new-january-2021-beauty-launches-that-make-for-the-perfect-beauty-stash-revamp-52111293) & [elfcosmetics](https://www.elfcosmetics.com/camo-cc-cream/300176.html) e.l.f. Cosmetics' [Camo](https://www.trendhunter.com/trends/elf-cosmetics-x-bubble) CC Cream provides all the benefits of a lightweight color-correcting cream with the coverage of a full-coverage foundation, plus SPF protection. The medium-to-full coverage [color correcting foundation](https://www.trendhunter.com/trends/cicapair-color-correcting-treatment) is designed to provide a natural finish and share skincare benefits thanks to infusions that are beneficial for improving the skin's texture and tone. Available in a wide range of shades to suit cool, neutral and warm undertones, the Camo CC Cream is packed with collagen, hyaluronic acid, peptides and brightening niacinamide. Thanks to face masks, people are purchasing fewer dedicated cosmetics and are instead looking for [lightweight, multitasking solutions](https://www.trendhunter.com/trends/spf-cushion) that are comfortable to wear and also beneficial for the look and health of the skin. Image Credit: e.l.f. Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 10% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multitasking Cosmetics:** The popularity of lightweight, multi-use cosmetics is increasing, creating opportunities for products that combine several benefits in one. - **Color-correcting Products:** Color-correcting cosmetics, like e.l.f. Cosmetics' Camo CC Cream, are becoming more popular as consumers seek coverage and skincare benefits. - **Skincare-infused Cosmetics:** Cosmetics that incorporate skincare benefits, like collagen and hyaluronic acid, are becoming more popular as consumers prioritize health and appearance. ### Who This Affects Most - **Cosmetics Industry:** As consumers seek multi-use, skincare-infused cosmetics, there are opportunities for cosmetic brands to create innovative products that combine several benefits in one. - **Skincare Industry:** The rising popularity of skincare-infused cosmetics presents opportunities for skincare brands to expand into the cosmetics market. - **Personal Protective Equipment (PPE) Industry:** The increased use of face masks is driving demand for lightweight, full-coverage cosmetics that are comfortable to wear underneath masks and offer added SPF protection. ## Related on Trend Hunter - [Arctic Fluid Foundations](https://www.trendhunter.com/trends/color-correcting-cream.md) - [Skin-Balancing CC Creams](https://www.trendhunter.com/trends/cc-cream.md) - [Color Correction Sunscreens](https://www.trendhunter.com/trends/simply-sheer-daily-sunscreen.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Multi-Functional Sun Protection Products](https://www.trendhunter.com/trends/spf-cushion.md) - [Lightweight Cushion Foundations](https://www.trendhunter.com/trends/lovb-lovb-cosmetics.md)