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# Striking Syringe Typography
Camilo Rojas and Valerie Lopez's VIDA Artwork is a Prickly Project

By Brandon Bastaldo | Published 2013-03-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/camilo-rojas
References: [behance.net](http://www.behance.net/gallery/VIDA/7693553) & [camilorojas.net](http://www.camilorojas.net/)

Those who wince at the sight of needles aren't going to be the first to line up to see Camilo Rojas and Valerie Lopez's incredibly [detailed and potentially deadly art installation](https://www.trendhunter.com/trends/soft-world-sharp-edges) called VIDA.

Comprised of 950 medical syringes and needles that are precisely arranged on a board, the sharp materials used in this exhibit are color-contrasted and actually spell out the word VIDA when observed from afar. Be careful not to get too close, because even a simple stumble in front of this sharp exhibit could be disastrous. The interesting thing about this type of [typography](https://www.trendhunter.com/trends/peace-love-joy) is that syringes and needles are medical items that most of us avoid and treat with great caution, but are things that we all need at some point in our lives.

Using only wood, glue, pens and a ruler, Camilo Rojas and Valerie Lopez's VIDA installation is stuck to a 24-inch by 48-inch board and is a unique example of eye catching, syringe-inspired artwork.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 27% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Medical Sculpture Art:** Opportunity to create unique and eye-catching art using medical materials like syringes and needles.
- **Typography Installation:** Innovative use of typography to create installations that are visually striking and thought-provoking.
- **Contrasting Materials:** Exploration of contrasting materials in art that challenge viewers' perceptions of everyday objects.

### Who This Affects Most

- **Art and Design:** Disruptive innovation opportunity to push the boundaries of traditional art forms and engage audiences with unconventional materials.
- **Healthcare:** Potential for creative collaborations between artists and medical professionals to explore the intersection of art and healthcare.
- **Typography and Graphic Design:** Incorporating innovative typographic techniques into various design disciplines, such as advertising and branding.

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