Camilla Akrans & Lily Donaldson Collaborate on a Shoot for Monsoon

 - Feb 11, 2011   Updated: Jun 8 2011
References: lundlund & fashiongonerogue
Photographer Camilla Akrans and model Lily Donaldson have collaborated on another photoshoot for UK clothing brand Monsoon. The images capture the model in a beautiful and sunny open field as she poses sultrily for the camera. Donaldson is outfitted in various summer dresses with vibrant floral patterns and a bohemian twist.

These Camilla Akrans pictures featuring Lily Donaldson were shot to introduce Monsoon's 2011 campaign.

Implications - Consumers now are living fast-paced lifestyle and current fashion trends are emphasizing the beauty of the minimal and natural, offering customers comfort. Consumers desire clean and basic styles that are a relief from constricting and extravagant ones. Companies can cater to this comfort-seeking demographic by manufacturing products that emphasize both comfort and style.