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# Singer-Made Cosmetic Collections
The Camila Cabello Makeup Line is Named After Her Single 'Havana'

By Ell Smith | Published 2018-07-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/camila-cabellos-makeup-line
References: [teenvogue](https://www.teenvogue.com/story/camila-cabello-and-loreal-paris-announce-makeup-collaboration) & [lorealparis](https://www.lorealparis.ca/en?gclid=CjwKCAjwspHaBRBFEiwA0eM3kTHQPtaSHrYH5QanEGoVUj7AIYohEzjsU3vzMH0lL0XJWU-Bb1uKThoCuBEQAvD_BwE&dclid=CP-agMWsldwCFQUYAQodvIEJCg)

The newly announced Camila Cabello [makeup line](https://www.trendhunter.com/trends/core-collection-1) drew inspiration from the singer's pop hit single 'Havana,' which is also the city in which Cabello was born. The line will be made in [collaboration with the cosmetic brand](https://www.trendhunter.com/trends/rare-beauty-4) [L'Oreal](https://www.trendhunter.com/trends/loral-professionnel-metal-detox), which Cabello has been the face of for over a year.

The 14-piece collection features a range of products that help one achieve a dewy, sun-kissed look and arrives at an affordable price point. Some of the standouts from the line include the Havana bronzer, a felt eye liner pen, four shades of dewy lip gloss and a subtle eye shadow.

According to Cabello, this line was styled after her day-to-day aesthetic, which is both minimal and easy-to-apply.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 64% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Celebrity-inspired Makeup Lines:** The Camila Cabello makeup line is part of a growing trend of celebrity-inspired cosmetic collections that cater to fans who want to achieve the same look as their favorite stars.
- **Affordable Dewy Makeup:** The Camila Cabello makeup line features affordable products that help customers achieve a dewy, sun-kissed look, tapping into the trend of natural, glowy makeup.
- **Collaborations with Cosmetic Brands:** The collaboration between Camila Cabello and L'Oreal showcases a trend of celebrities partnering with reputable cosmetic brands to create their own distinctive makeup collections.

### Industries Being Reshaped

- **Celebrity-backed Cosmetics:** The rise of celebrity-inspired makeup lines presents opportunities for both established and emerging cosmetic brands to tap into the popularity of celebrities and reach a wider consumer base.
- **Affordable Beauty:** The trend of affordable dewy makeup opens up opportunities for beauty brands to attract budget-conscious consumers who still want to achieve a trendy look.
- **Cosmetic Brand Collaborations:** The collaboration between Camila Cabello and L'Oreal highlights the potential for cosmetics brands to partner with celebrities and create mutually beneficial marketing campaigns that drive sales and brand awareness.

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