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# Day-to-Night Summer Bodysuits
Cami and Jax Offers Swimsuits that Double as Bodysuits

By Elena Rahman | Published 2022-07-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cami-and-jax
References: [camiandjax](https://www.camiandjax.com/collections/2018-one-piece-swimsuits/products/carmen-one-piece?variant=41370353205438)

Cami and Jax created swimsuits that double as bodysuits to bring the wearer from the beach to the bar or the restaurant without worry.

The brand's [Kendra](https://www.trendhunter.com/trends/kendra-scott) swimsuit-bodysuit combination embodies a timeless silhouette. It features a slightly higher leg and a refined v-neckline. The Kendra [Onyx](https://www.trendhunter.com/trends/gymshark-onyx), Sapphire Blue, and Emerald colorways are made with 85% recycled fabric, making for an eco-friendly design. The Carmen design is Cami and Jax's take on the original Baywatch one-piece. Its high leg line and medium bum coverage provide the wearer with a flattering cut. Similar to the Kendra, the Carmen bathing suit in Onyx, Sapphire Blue, and Emerald is also made from 85% recycled fabric. Consumers can visit the brand's website to purchase the versatile pieces.

Image Credit: Cami and Jax

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 80% | Activity: 72% | Freshness: 12%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Bodysuit Swimsuits:** Designing swimsuits that can double as stylish bodysuits for all day wear presents an opportunity for disruptive innovation in the swimwear industry.
- **Eco-friendly Swimwear:** Using recycled fabric in swimsuit designs is a trend that presents an opportunity for disruptive innovation in the fashion and sustainability industries.
- **Versatile Beachwear:** Creating versatile beachwear that can transition from beach to bar presents an opportunity for disruptive innovation in the fashion and retail industries.

### Industries Being Reshaped

- **Swimwear:** Designing bodysuits that double as swimsuits for all-day wear presents an opportunity for disruptive innovation in the swimwear industry.
- **Fashion:** Incorporating sustainable design and materials into fashion items such as swimwear presents an opportunity for disruptive innovation in the fashion and sustainability industries.
- **Retail:** Creating versatile beachwear that can transition from beach to bar presents an opportunity for disruptive innovation in the fashion and retail industries.

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