# Aussie Holiday Editorials Cameron Mackie Photographs Allison Hoeller for C-Heads By Vasiliki Marapas | Published 2015-01-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/cameron-mackie References: [c-heads](http://www.c-heads.com/2015/01/12/allison-by-cameron-mackie-for-c-heads/) & [instagram](http://instagram.com/cammackie_) Sydney-based photographer Cameron Mackie trains his lens on the beautiful Allison Hoeller for this exclusive C-Heads editorial, titled 'Summerville.' The photographer explains, “After what felt like a really long winter I wanted to reflect the feeling of a typical summer holiday by the beach every Australian would be familiar with. Staying in beachside caravan parks, lazing around in the sun and strolling over the dunes to get amongst the waves and escape the heat..." The laidback vibe that Mackie was after was, incidentally, how it felt to actually shoot the editorial, which was styled by Lara Camilleri. She dressed Hoeller in gorgeous crochet beachwear and floppy hats, sourced from brands such as South of the Border Sydney, Burgwin Studios and Inbetween Tangerine. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 95% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Beachside Caravan Parks:** Investment opportunity in developing unique and eco-friendly beachside caravan parks to cater to the demand for summer holiday experiences. - **Crochet Beachwear:** Disruptive innovation opportunity in the fashion industry by creating sustainable and stylish crochet beachwear collections that resonate with environmentally conscious consumers. - **Editorial Photography:** Opportunity to integrate technology advancements like AI and virtual reality to revolutionize the editorial photography industry and deliver immersive visual experiences. ### Who This Affects Most - **Hospitality:** Hospitality industry can tap into the growing trend of beachside caravan parks by providing unique and memorable holiday experiences for travelers. - **Fashion:** Fashion industry can capitalize on the rising popularity of crochet beachwear by offering trendy and sustainable clothing options for beachgoers. - **Photography:** Photography industry can embrace disruptive technologies to enhance the editorial photography process and create captivating visual content for brands and publications. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Branded Summer Lunches](https://www.trendhunter.com/trends/viva-resort-25-collection.md) - [Contemporary Luxe Compact Retreats](https://www.trendhunter.com/trends/gilay-estate.md) - [Campsite-Inspired Timber Beach Homes](https://www.trendhunter.com/trends/baker-boys-beach-house.md)