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# Bright Scottish Camera Straps
The Meredith Wendell x SFK Camera Straps Collection is Vivacious

By Katie Pagnotta | Published 2013-02-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/camera-straps
References: [highsnobiety](http://www.highsnobiety.com/2013/02/15/meredith-wendell-x-sfk-collaboration-camera-straps/) & [sarahfranceskuhn](http://sarahfranceskuhn.com/)

The Meredith Wendell x SFK camera straps collaboration is a compilation of bright, brilliant and functional camera accessories.

The stylish series consists of a versatile range of adjustable straps for your camera. The color palette of the collection is bright and neon. You can choose from a bright orange to a vibrant sky blue. These fantastic straps resemble purses and will give your camera an extra splash of flair. Each strap comes with a special title named after destinations in Scotland and the southern parts of the United States. Another bonus feature is that each custom strap is made of a combination of pop-colored rope, Italian leather, chain and genuine Scottish plaid.

The Meredith Wendell x SFK camera straps collection is stylish, Scot-inspired and a sensational collaboration.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 4% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Bright Camera Accessories:** Opportunity for companies to create an innovative line of bright camera accessories in collaboration with fashion designers.
- **Function Meets Fashion:** Opportunity for companies to combine functionality and fashion in camera accessories to create a unique selling point for photographers and bloggers.
- **Personalized Camera Straps:** Opportunity for companies to offer personalized camera straps with unique titles to cater to customers who want to add a personal touch to their camera accessories.

### Industries Being Reshaped

- **Fashion:** Fashion industry can collaborate with camera accessory companies to produce stylish and fashionable camera straps for creative professionals.
- **Photography:** Photography industry can leverage the popularity of fashion and offer innovative, visually appealing camera accessories to photography enthusiasts.
- **Gift:** Opportunity for companies in the gift industry to offer fun and unique camera accessories as gifts to photography lovers and bloggers.

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