# Countryside Camera Obscuras This Subterranean Camera Obscura Brings Back the Old Device By Mishal Omar | Published 2016-05-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/camera-obscura References: [thisiscolossal](http://www.thisiscolossal.com/2016/05/a-subterranean-camera-obscura/?utm_source=feedly&utm_medium=webfeeds) & [heinrichpalmer](http://www.heinrichpalmer.co.uk/page49.htm) Designed by Anna Heinrich and Leon Palmer, this camera obscura captures the countryside in Hadleigh Country Park in England. The camera obscura was placed in this location due to the designers' awe when they saw the beautiful scenery surrounding the area. It is placed on a [small hill](https://www.trendhunter.com/trends/transmutation-observatory) and can seat approximately five people. Once the door of the camera obscura is closed, people seated inside can see a projected upside down image of the views outside. The small structure uses light and a [camera-like lens](https://www.trendhunter.com/trends/moon-walker-multi-cam) in the door to capture this image. With the view of water and moving ships in the distance, the live image does not just capture static hillsides. The camera obscura is a very old device and is not commonly used now -- although it inspired the invention of the camera. This aged medium is brought back on these English countryside hills for what is a very unique experience in the 21st century. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Retro Technology:** Reviving old devices for unique experiences presents opportunities for businesses to capitalize on nostalgia and bring back retro technology with modern twists. - **Augmented Reality Tourism:** Incorporating camera obscuras and similar devices into interactive augmented reality experiences can revolutionize the tourism industry and offer visitors a whole new perspective on their surroundings. - **Sustainable Tourism:** Using camera obscuras to create low-impact, sustainable tourism experiences that promote appreciation for nature and the environment can be a disruptive innovation opportunity for the tourism industry. ### Who This Affects Most - **Tourism:** Incorporating camera obscuras and similar devices into tourism experiences offers opportunities for businesses to stand out from competitors and provide unique, memorable experiences for visitors. - **Entertainment:** Integrating retro technology like camera obscuras into entertainment attractions can attract customers looking for novel experiences and create a niche market for businesses. - **Environmentalism:** Using camera obscuras to promote ecological appreciation and education can be a learning experience for eco-tourists and be an opportunity for businesses in the environmentalism sector. ## Related on Trend Hunter - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Remote Viewing Pavilions](https://www.trendhunter.com/trends/telepresence-observation-pavilion.md) - [Stacked Stone Camera Projectors](https://www.trendhunter.com/trends/the-nostalgia-of-now.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Minimal Bird-Watching Cabins](https://www.trendhunter.com/trends/hide-cabin.md) - [AI-Powered Poetry Cameras](https://www.trendhunter.com/trends/poetry-camera.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md)