# Post-Pregnancy Bikini Shoots Gisele Bundchen Gets Back to Work for Calzedonia Summer 2010 Ads By Venessa Fisher | Published 2010-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calzedonia-summer-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Gisele-Bundchen-Calzedonia-SpringSummer-2010-Ad-Campaign-6134-1.html) & [calzedonia.it](http://www.calzedonia.it/) Victoria’s Secret top angel Gisele Bundchen is back in a bikini for her latest work for the Calzedonia Summer 2010 campaign. The [swimwear line](https://www.trendhunter.com/trends/new-swim-collection) has taken on the [new mom](https://www.trendhunter.com/trends/maternity-postpartum-line) as the face of their designs, and how could you not? This Brazilian beauty works it out in [tiny bikinis](https://www.trendhunter.com/trends/cloud-cups) from the Calzedonia Summer 2010 collection in the sand as well as a colorful sheer cover-up for those early mornings. With her long flowing locks and killer body, Gisele Bundchen is the perfect model to promote any design. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Post-pregnancy Bikini Shoots:** Disruptive innovation opportunity: Introduce inclusive and body-positive post-pregnancy swimwear designs. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Create fashion-forward swimwear lines that cater to post-pregnancy women. - **Advertising:** Disruptive innovation opportunity: Develop advertising campaigns that celebrate post-pregnancy bodies and empower women. - **Beauty:** Disruptive innovation opportunity: Create beauty products and services that specifically target post-pregnancy skincare concerns. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Inclusive Collaborative Swimwear](https://www.trendhunter.com/trends/gillette-venus-1.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md)