# Sugar-Free Island-Inspired Lemonades The Calypso Light Drinks Contain No Sugar and 5 Calories Each By Michael Hemsworth | Published 2020-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/calypso-light References: [drugstorenews](https://drugstorenews.com/calypsos-lemonades-take-lighter-route) & [drinkcalypso](http://www.drinkcalypso.com) The Calypso Light drinks are a new range of refreshments from the brand that will deliver exceptional flavor and refreshment for lemonade fans to enjoy. The new lemonades come in [four flavor options](https://www.trendhunter.com/trends/lemonade-splash) including Original Lemonade, Strawberry Lemonade, Ocean Blue Lemonade and Southern Peach Lemonade, which are all contain [zero grams of sugar](https://www.trendhunter.com/trends/jones-zero-cola) and just five calories each. The drinks will launch in early April 2020 at Kroger locations at a price point of $1.79 with additional retail availability to follow as the year progresses. CEO of [King Juice Company](https://www.trendhunter.com/trends/king-kongin-1) David Klavsons spoke on the new Calypso Light drinks saying, "We’re passionate about our island-inspired drinks, and we love watching our community unwind, relax and experience a mini ‘vacation in a bottle.' Launching just in time for summer, the light line is perfect for sugar and carb-conscious consumers; we created these drinks to help more people enjoy all the delicious flavors Calypso is known for, regardless of their diets or health needs.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Beverages:** The rise of calorie and sugar-free beverages opens up opportunities for beverage companies to innovate and create flavorful products that cater to health-conscious consumers. - **Island-inspired Products:** The popularity of island-inspired products, such as the Calypso Light Drinks, presents an opportunity for businesses to create unique and exotic products that evoke feelings of relaxation and vacation. - **Low-calorie Alternatives:** As more consumers become health-conscious, there is a growing demand for low-calorie alternatives that still deliver great flavor, presenting an opportunity for businesses to create innovative products that cater to this need. ### Where This Applies - **Beverage Industry:** With the rise of sugar-free, low-calorie beverages, the beverage industry has an opportunity to create new product offerings that cater to health-conscious consumers while still delivering on taste. - **Food Retail Industry:** As consumers continue to prioritize health and wellness, the food retail industry has the opportunity to expand its offerings to include more low-calorie, sugar-free products that align with these consumer preferences. - **Hospitality Industry:** The trend towards island-inspired products creates an opportunity for the hospitality industry to create unique and immersive experiences that transport consumers to different parts of the world, even if just for a moment. ## Related on Trend Hunter - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md) - [Sugar-Free Summer Drink Mixes](https://www.trendhunter.com/trends/lemonade-teas-concentrates.md) - [Low-Calorie Juice Drinks](https://www.trendhunter.com/trends/tropicana-light.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Zero-Sugar Juice Ranges](https://www.trendhunter.com/trends/tropicana-zero-sugar-juice.md) - [Refreshing Free-From Lemonades](https://www.trendhunter.com/trends/azzero.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Zesty Lemon Seltzers](https://www.trendhunter.com/trends/zero-sugar-lemon.md)