# Massive Marshmallow Garments Calvin Klein Creates Fun, Fluffy Fashions for Spring 2010 By Jacqueline Parrish | Published 2009-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-spring-2010 References: [coutorture](http://www.coutorture.com/5067472?page=0,0,30) & [calvinklein](http://www.calvinklein.com) Hot off the heels of a sharply angled, [dark and moody fall collection](https://www.trendhunter.com/trends/khaotique-noir), [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) designer Francisco Costa went to the other extreme for spring, resulting in what appears to be little more than massive marshmallow garments. Through meticulous details and handcrafting, Francisco Costa created clothing that, for lack of a better word, 'inflates,' catching air as the model struts down the catwalk, providing the basis for his massive marshmallow garments. **Implications** - Many individuals are looking for products that are familiar, but with a unique twist. Companies should consider take traditional items and making small changes in order to appeal to the growing consumer base yearning for these types of commodities. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 28% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Unique Twist Products:** Companies can create products that are familiar, but with a unique twist to appeal to the growing consumer base. - **Meticulous Handcrafting:** Adopting meticulous handcrafting techniques in fashion design can result in innovative and visually striking garments. - **Inflatable Fashion:** Exploring the concept of 'inflatable' fashion can lead to the creation of visually unique and attention-grabbing clothing. ### Sectors Adopting This - **Fashion Design:** The fashion design industry can benefit from incorporating unique twist elements and meticulous handcrafting techniques in their collections. - **Consumer Goods:** The consumer goods industry can tap into the trend of creating familiar products with a unique twist to meet the demand of the growing consumer base. - **Event Planning:** Event planning industry can explore the concept of 'inflatable' fashion to create attention-grabbing and visually unique experiences for clients. ## Related on Trend Hunter - [Marshmallow-Inspired Puffer Jackets](https://www.trendhunter.com/trends/marshmallowinspired-puffer-jackets.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md)