# Fashion-Forward Shapewear Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos By Laura McQuarrie | Published 2025-02-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-shapewear References: [fashionunited.uk](https://fashionunited.uk/news/fashion/calvin-klein-expands-into-shapewear/2025022780386) & [calvinklein](https://www.calvinklein.co.uk/women)  Iconic underwear brand [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) is breaking into new territory with the launch of Calvin Klein Shapewear, fusing the brand's "signature sensuality" with "innovative shaping solutions." Calvin Klein Shapewear introduces items like [bodysuits, leggings, briefs, and dresses](https://www.trendhunter.com/trends/body-by-miraclesuit) in four compression levels. While Second Skin Smoothing is the lightest option, Stay Put Mesh offers medium compression, Stay Put Stretch delivers firmer shaping with flexible microfibers, and Secure Sculpt rounds out the offerings with extra-firm compression, plus targeted support. With shapewear becoming more sought-after and offering more than just basic styles meant to be concealed under clothes, Calvin Klein Shapewear also includes [fashion-forward styles with lace accents](https://www.trendhunter.com/trends/shapewear-undies) and the brand's instantly recognizable logo. Eve Hewson is the face of the debut Calvin Klein Shapewear campaign, directed and photographed by Charlotte Wales. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 61% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Fashion-forward Shapewear:** Calvin Klein Shapewear blends traditional shapewear functionality with high-fashion elements, tapping into the growing demand for stylish undergarments. - **Lace-accented Undergarments:** The inclusion of lace in shapewear items signifies a shift towards more decorative and appealing designs in functional apparel. - **Compression Level Customization:** Offering multiple compression levels in shapewear allows consumers to choose products that best fit their comfort and shaping needs. ### Who This Affects Most - **Shapewear Industry:** The shapewear industry is evolving to incorporate fashion elements, expanding the market beyond traditional, utilitarian designs. - **Apparel and Fashion:** The integration of signature brand elements like logos into shapewear highlights an emerging intersection between functional apparel and mainstream fashion. - **Textile Innovation:** Emerging textile technologies are enabling new levels of wearability and functionality in shapewear, disrupting conventional fabric use. ## Related on Trend Hunter - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md) - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Summery Compression Clothing Collections](https://www.trendhunter.com/trends/spanx-active.md)