# Stunning Sensual Campaigns Lara Stone is the Face of the New Calvin Klein Naked Glamour Line By Leslie Chen | Published 2011-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-naked-glamour References: [racked](http://racked.com/archives/2011/07/14/lara-stone-is-the-face-of-calvin-kleins-new-naked-glamour-lingerie.php#ck-naked-glamour-campaign-4) & [youtube](http://www.youtube.com/watch?v=xbkxaTl7zBA&feature=player_embedded#at=17) Reprising her role as a model for the classic [lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) company, Lara Stone is the face of seduction yet again in the new Calvin Klein Naked Glamour campaign. The images are a monochromatic series that features Stone as a stunning beauty wearing nothing but a bra and undies. Photographer Patrick Demarchelier captures the captivating [black and white images](https://www.trendhunter.com/trends/il-pranzo-campaign) for the Calvin Klein Naked Glamour campaign. The accompanying commercial is also a visually stunning piece that illustrates Stone in a sexy yet classic way. The idea behind this new line is "to make a woman look even sexier than naked," according to racked.com. Stone definitely gets this message across with the subtly sensual aura she's sending out here. **Implications** - Sex appeal is a popular selling strategy in modern society. Consumers are attracted to products that feature a [seductive aesthetic](https://www.trendhunter.com/trends/songs-of-siren). Companies trying to increase their appeal could focus on this desire for more sensuality in items. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Seductive Aesthetics:** Companies can tap into the desire for more sensuality in products by incorporating seductive aesthetics. - **Visual Storytelling:** Brands can create visually stunning campaigns that showcase the allure of their products, like the Calvin Klein Naked Glamour campaign. - **Monochromatic Imagery:** Utilizing black and white imagery in advertising can create a captivating and timeless appeal for brands. ### Industries Being Reshaped - **Lingerie:** The lingerie industry can capitalize on the demand for seductive aesthetics by creating sensual and alluring product lines. - **Fashion Photography:** Fashion photographers have an opportunity to explore visually stunning storytelling techniques to enhance brand campaigns. - **Marketing and Advertising:** Marketing and advertising professionals can leverage monochromatic imagery to create captivating visuals for their campaigns. ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md)