# Shore-Lounging Campaigns The Calvin Klein Jeans Spring/Summer 2012 Line Gets Wet and Wild By John Ibbitson | Published 2012-01-31 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-jeans-spring-summer-2012 References: [fuckingyoung.es](http://fuckingyoung.es/calvin-klein-jeans-springsummer-2012-campaign/) & [fuckingyoung.es](http://fuckingyoung.es) In the latest [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign) Jeans Spring/Summer 2012 campaign, the label gets wet and wild with this refreshing look at some of the collection's key pieces of denim for the upcoming summer season. Models Joan Smalls, Arran Sly, Matthew Terry, Myles Crosby, Lara Stone and Toni Garrn are captured in this steamy photo series by photographers Mert Alas & Marcus Piggott. The collection features the ever-so-popular [colored denim](https://www.trendhunter.com/trends/torrid-jeans-for-life) making a reappearance for spring 2012 in yellow, blue, white and green tones worn by topless model couples sensually posing on a rocky shoreline. So if you are the type who also doesn't let anything come between you and your Calvins, then the Calvin Klein Jeans Spring/Summer 2012 collection may have something for you. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Colored Denim:** Disruptive innovation opportunity: Explore sustainable dyeing methods for colored denim to address environmental concerns. - **Sensual Advertising:** Disruptive innovation opportunity: Develop new interactive advertising experiences that engage consumers in a sensual and immersive way. - **Rocky Shoreline Photography:** Disruptive innovation opportunity: Create innovative photographic techniques and equipment to capture unique and captivating images on rocky shorelines. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion design, such as smart fabrics and wearable tech, to enhance functionality and style. - **Advertising:** Disruptive innovation opportunity: Utilize augmented reality (AR) and virtual reality (VR) technologies to create immersive and interactive advertising campaigns. - **Photography:** Disruptive innovation opportunity: Develop advanced camera stabilization systems and underwater photography equipment for capturing stunning images in challenging environments. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)