# Steamy Denim Ads Calvin Klein Jeans Spring 2010 Campaign Stars Eva Mendes and Jamie Dornan By Meghan Young | Published 2010-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-jeans-spring-2010 References: [fabsugar](http://www.fabsugar.com/7002537) & [calvinklein](http://www.calvinklein.com) Eva Mendes and Jamie Dornan’s steamy chemistry can’t be denied as they are once again featured in the latest [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear) Jeans Spring 2010 campaign. I suggest you look over these images with care, they may make you all hot and bothered (I’m sure in a good ways—too far?). Funny enough, Eva Mendes seems to have more clothes on this round, yet I’m pretty sure the heat has increased. I wonder if the Calvin Klein Jeans Spring 2010 is her last contract, or if this is just the beginning of a very [sultry relationship](https://www.trendhunter.com/trends/sydney-sweeney-1). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sultry Advertising:** Opportunity for brands to create steamy and provocative ad campaigns to capture attention. - **Celebrity Endorsements:** Utilizing well-known personalities in marketing campaigns to increase brand visibility and appeal. - **Emotional Branding:** Capitalizing on the power of emotions to establish a strong connection between consumers and brands. ### Who This Affects Most - **Fashion & Apparel:** Incorporating sensual themes into fashion advertising to entice and intrigue potential customers. - **Advertising & Marketing:** Exploring innovative ways to create attention-grabbing and memorable campaigns that break traditional norms. - **Celebrity Management:** Offering services to connect brands with celebrities for endorsement and brand partnership opportunities. ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md)