# Modern Greaser Fashion The Calvin Klein Jeans Fall 2010 Campaign is Double Denim Madness By Zoe Badley | Published 2010-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-jeans-fall-2010 References: [fashiongonerogue](http://fashiongonerogue.com/calvin-klein-jeans-fall-2010-campaign-lara-stone-mert-marcus/) & [calvinkleininc](http://www.calvinkleininc.com/SelectLanguage.aspx) [Calvin Klein's](https://www.trendhunter.com/trends/90sinspired-denim-campaign) campaigns are usually a total hit or a total miss, but this time around, the Calvin Klein Jeans Fall 2010 campaign is spot-on in perfection. The campaign is absolutely superb, with its modern day greaser appeal, featuring not only slicked back hair but [denim-on-denim](https://www.trendhunter.com/trends/anatomic-denim) for the men. Even though fashion model Lara Stone is intensely beautiful, I can't help but feel she's overshadowed in the Calvin Klein Jeans Fall 2010 campaign. It's truly the guys that are stealing the show; each one is sharply dressed and so appealing that you'll soon find yourself drooling. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Denim-on-denim:** The trend of wearing denim-on-denim presents opportunities for clothing brands to create innovative designs and create new fashion statements. - **Modern Greaser Fashion:** The modern greaser fashion trend opens up opportunities for grooming products, hairstyling tools, and fashion retailers to cater to this style with modern twists. - **Male Fashion Empowerment:** The rise of sharply dressed male models in fashion campaigns signals a shift towards male fashion empowerment, presenting opportunities for brands to target male consumers with stylish and confident clothing options. ### Industries Being Reshaped - **Clothing Brands:** The denim-on-denim trend provides an opportunity for clothing brands to create innovative designs and capitalize on the growing demand for this fashion style. - **Grooming Products:** The modern greaser fashion trend opens up opportunities for grooming product companies to create hair styling products that cater to the slicked-back hair look. - **Fashion Retailers:** The modern greaser fashion trend presents opportunities for fashion retailers to curate collections that feature modern twists on the greaser style, capturing the attention of fashion-forward consumers. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seasonal Denim Collections](https://www.trendhunter.com/trends/seasonal-denim-collections.md)