# Gender-Neutral Fashion Perfumes The New CK2 Calvin Klein Fragrance is Designed for Men and Women By M | Published 2015-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-fragrance References: [fashiongonerogue](http://www.fashiongonerogue.com/calvin-klein-ck2-unisex-fragrance/) & [explorelvinklein](http://explore.calvinklein.com/en_US/explore) The all-new [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) fragrance CK2 is cleverly designed to be an androgynous scent that allows both men and women to enjoy. The fragrance has a fresh note with a hit of spiciness and wood that provides a musky note that transfers well with both male and female chemistries. The CK2 perfume features a light blend of wasabi, floral notes, mineral splash and musky wood to create a fusion of both male and female aromas. The ad campaigns accompanying the fragrance further drive home the [dual gender use](https://www.trendhunter.com/trends/ysl-beauty-muse) with four panels that capture different types of relationships from male and female to males with males and females with females. As women and men enjoy a variety of similar scents, [androgynous perfumes](https://www.trendhunter.com/trends/arkive-makes-scents-collection) allow for both genders to experiment with scents typically reserved for the other in an approachable way. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fragrances:** The rise of gender-neutral perfumes and colognes presents opportunities for companies to tap into a market that previously existed in a binary world. - **Inclusive Advertising:** The use of diverse models and showcasing a variety of relationships in advertising campaigns can help companies appeal to a wider audience and challenge traditional gender norms. - **Unisex Products:** Expanding product lines to include unisex items can provide companies with the opportunity to reach more customers and create a sense of inclusivity. ### Industries Being Reshaped - **Beauty and Personal Care:** Companies in the beauty and personal care industry can explore creating and marketing gender-neutral fragrances and other products that challenge traditional gender roles. - **Fashion and Apparel:** The fashion and apparel industry can embrace gender-neutral clothing and accessories, including fragrances, as a way to appeal to a wider audience and promote inclusivity. - **Advertising and Marketing:** Advertising and marketing agencies can help companies appeal to a diverse audience by creating inclusive advertising campaigns that challenge traditional gender roles and showcase a variety of relationships. ## Related on Trend Hunter - [Easy-Wearing Fragrance Mists](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Alluring Unisex Fragrances](https://www.trendhunter.com/trends/alluring-unisex-fragrance.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md)