# Rustic Ad Campaigns Calvin Klein Fall/Winter 2009 Collection Channels Spirit of Autumn By Marissa Brassfield | Published 2009-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-fall-winter-2009-campaign References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/campaign-calvin-klein-collection-fall-2009-by-david-sims/) & [calvinklein](http://www.calvinklein.com/home/index.jsp) This [rustic ad campaign](https://www.trendhunter.com/trends/rustic-retreat) for Calvin Klein's Fall/Winter 2009 collection proves that simplicity is sometimes best. Photographer David Sims captures models Will Defiel and Monika Jagaciak in a [serene outdoor setting](https://www.trendhunter.com/trends/pinterest-autumnwinter), while art director Fabien Baron ensures the shoot channels all the best of autumn. I love these serene, tranquil shoots, especially when there is so much stress and anxiety in the world. Check out some more [tranquil photo shoots](https://www.trendhunter.com/trends/velvet-heat) below. **Implications** - While you're doing so, do yourself a favor and let these photoshoots envelope you whole. They are a perfect (and cost effective) way to take a short-term vacation from the comfort of your own seat. Your commitment to serenity is necessary for the shoots to achieve their maximum effect. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 60% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Rustic Ad Campaigns:** Creating ad campaigns with a rustic aesthetic can evoke a sense of simplicity and authenticity. ### Who This Affects Most - **Fashion and Apparel:** Fashion brands can embrace rustic ad campaigns to showcase their Fall/Winter collections and appeal to consumers seeking a more natural and authentic aesthetic. - **Travel and Tourism:** Travel companies can use serene outdoor settings in their ad campaigns to promote destinations as tranquil and stress-relieving vacation spots. - **Photography and Art Direction:** Photographers and art directors can explore rustic ad campaigns as a way to capture a sense of autumn and create visually captivating outdoor shoots. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Countryside-Inspired Natural Textile Capsules](https://www.trendhunter.com/trends/rustic-retreat.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)