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# Statuesque Fashion Ads
Calvin Klein Collection Womenswear S/S 09 Looks Robotic

By Ayman | Published 2009-04-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-collection-womenswear-s-s-09
References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/04/anna-selezneva-david-sims-calvin-klein.html) & [calvinklein](http://www.calvinklein.com/)

While the Calvin Klein Collection menswear Spring/Summer 2009 ads went with a silver fox look with [AJ Abualrub](http://www.trendhunter.com/trends/calvin-klein-collection-s-s-09), their womenswear campaign features a rather crazy, statuesque female.

Model Anna Selezneva is captured by photographer David Sims in [robotic and statuesque poses](https://www.trendhunter.com/trends/the-future-is-not-set) with a void look of madness in her eyes.

The crazy look works rather well with the ads, although I hope we won’t be seeing fashionistas looking like that on the streets. That would freak me out.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 17% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Robotic Fashion Ads:** Using robotic poses and imagery in fashion advertising to create a striking and memorable impact on consumers.
- **Madness-inspired Fashion Ads:** Utilizing madness-inspired imagery in fashion ads to create a sense of drama and intrigue for consumers.
- **Stylized Statuesque Imagery in Fashion Ads:** Creating a stylized and statuesque look in fashion advertising to stand out from traditional fashion ads.

### Sectors Adopting This

- **Fashion Advertising:** Implementing disruptive new techniques in fashion advertising to create a greater impact on consumers.
- **Photography:** Investing in new and innovative photography techniques to help create unique and memorable fashion ads.
- **Fashion Design:** Designing clothing that embodies the same sense of emotion and intrigue as these fashion ads to create a more immersive and memorable user experience for consumers.

## Related on Trend Hunter

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