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# 90s Dress Revivals
The Classic Calvin Klein Clueless Mini Dress is Back on the Market

By Allison Love | Published 2010-07-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-clueless-mini
References: [cocoperez](http://cocoperez.com/2010-06-30-calvin-klein-goes-clueless-again) & [vogue](http://www.vogue.co.uk/news/daily/100630-calvin-klein-redesigns-chers-cluel.aspx)

Worshipers of 90s fashion, get ready: the [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear) 'Clueless' mini dress is back on the market. The classic white mini featured in the [iconic 90s flick](https://www.trendhunter.com/trends/heydude-x-mean-girls) is being reproduced by Calvin Klein, who were the original makers of the dress.

One of my favorite scenes in the movie just happens to be when Cher goes on a date wearing the white mini dress. The dialogue with her father is one of the funnier scenes in the movie, telling him she's going to put something on over the dress and coming back in a clear trench coat. The Calvin Klein 'Clueless' mini dress is definitely white-hot!

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 56% | Activity: 27% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **90s Fashion Revival:** Opportunity for fashion brands to capitalize on the nostalgia for 90s fashion by reintroducing iconic styles.
- **Retro Film-inspired Fashion:** Potential for clothing brands to collaborate with movie studios to create fashion collections inspired by cult film classics.
- **Reproduced Vintage Fashion:** Market potential for brands to reproduce and sell popular vintage garments, tapping into consumers' desire for nostalgia and authenticity.

### Who This Affects Most

- **Fashion:** Fashion brands can take advantage of the 90s dress revival trend by creating updated versions of iconic styles from that era.
- **Film and Entertainment:** Movie studios can explore partnerships with clothing brands to create fashion lines inspired by popular films and characters.
- **Vintage Clothing Retail:** Opportunity for retailers to curate a selection of reproduced vintage garments, catering to the growing demand for nostalgic fashion.

## Related on Trend Hunter

- [Filmic Fashion Dolls](https://www.trendhunter.com/trends/bratz-x-clueless.md)
- [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md)
- [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md)
- [Leopard Mini Dresses](https://www.trendhunter.com/trends/leopard-mini-dresses.md)
- [Intense Unisex Fragrances](https://www.trendhunter.com/trends/ck-one-essence.md)
- [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md)
- [Easy-Wearing Fragrance Mists](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists.md)
- [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md)
- [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md)
