# Sculptural Fashion Shows Calvin Klein and Jurgen Mayer H Mix Art & Style in Berlin By Katie Cordrey | Published 2010-09-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/calvin-klein-and-jurgen-mayer-h References: [a212](http://www.a212.com/2010/08/exhibition-calvin-klein-event-berlin-by.html) & [maisonchaplin.blogspot](http://maisonchaplin.blogspot.com/2010/07/calvin-klein-collaborates-with-jurgen.html) Fashion designer Calvin Klein and Jurgen Mayer H, one of Germany's most known experimental architects, recently teamed up for a Berlin grunge-chic style show featuring Klein's models posing atop large sculptural forms. The fashion installation and show departed from the standard catwalk presentation and allowed onlookers an [art-gallery viewpoint](https://www.trendhunter.com/trends/dirty-looks). The Calvin Klein and Jurgen Mayer H collaboration was part of the [Mercedes-Benz](https://www.trendhunter.com/trends/gclass-past-ii-future) Fashion Week 2010 in Berlin. Mayer's architectural props added to this show's success. His other projects range from urban planning to installations and product design. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Sculptural Fashion Shows:** The trend of incorporating sculptural elements into fashion shows provides an opportunity for designers to create visually stunning and immersive experiences. - **Grunge-chic Style:** The grunge-chic style trend allows fashion brands to fuse edgy and sophisticated elements, appealing to a wider range of consumers. - **Art-gallery Viewpoint:** Fashion shows adopting an art-gallery viewpoint create a unique and interactive experience for attendees, opening up new possibilities for brand storytelling. ### Industries Being Reshaped - **Fashion Design:** The fashion design industry can leverage sculptural fashion shows to push the boundaries of creativity and create memorable brand experiences. - **Architecture:** Architects can explore collaborations with fashion brands to bring a new dimension to their work, merging the realms of fashion and architecture. - **Event Planning:** Event planners can embrace the grunge-chic style trend and art-gallery viewpoint in fashion shows, creating unconventional and captivating experiences for attendees. ## Related on Trend Hunter - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Craftsmanship-Centric Artful Exhibitions](https://www.trendhunter.com/trends/crafted-world-exhibition.md) - [Nomadic Berlin Design Galleries](https://www.trendhunter.com/trends/the-room-i-walk-the-line.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)