Model Sean O'Pry gets dirty for the Spring/Summer 2010 Calvin Klein Accessories ads. The jewelry and bags are marketed under the label Calvin Klein Jeans but feature watches, jewelry and bags for men.
Photographed by Fabien Baron, the ever-popular O'Pry is seen topless, which might distract some viewers from the actual Calvin Klein accessories. O'Pry also appears in the men's Spring/Summer 2010 CK Jeans ads shot by Sebastian Kim.
Implications - Consumers have become desensitized to the imagery in advertisements due to their overwhelming abundance in society. They now only notice advertisements that are memorable for their risque and seductive content, as they spark discussion. Companies should consider incorporating graphics with these qualities into their marketing campaigns to appeal to their target markets.
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