# Sporty Mexican Cuisine Promotions The California Tortilla CalTort Games Celebrate the Olympics By Michael Hemsworth | Published 2026-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caltort-games References: [restaurantmagazine](https://www.restaurantmagazine.com/california-tortilla-caltort-games-burrito-elito-surprise-rewards/) & [californiatortilla](https://californiatortilla.com/)  The California [Tortilla](https://www.trendhunter.com/trends/tortilla-and-sauce-shop) CalTort Games promotion is being launched by the brand to coincide with the Milano Cortina 2026 Winter Olympics to get customers excited in a food-themed way. The new promotion from the Mexican cuisine brand is running from February 6 through 22, 2026 and will be available for [Burrito Elito](https://www.trendhunter.com/trends/team-chipotle) members to partake in. The promotion encourages customers to earn [mystery rewards](https://www.trendhunter.com/trends/chipotle-iq-trivia) as they collect towards a medal with every qualifying purchase of $1 or more unlocking a surprise reward. The promotion will allow customers to earn one reward each day, while also offering them access to a winning streak when they come back seven days in a row. The California Tortilla CalTort Games is suitable for newcomers to get involved with by simply signing up for the Burrito Elito rewards program if they aren't yet a member. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 29% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Gamified Dining Experiences:** Leveraging gamification in dining encourages increased customer interaction and loyalty, transforming meals into interactive events. - **Cultural-themed Promotions:** Brands adopting cultural or global event themes enhance engagement by connecting culinary offerings with meaningful societal events. - **Surprise-based Customer Rewards:** Implementing surprise rewards boosts customer excitement and repeat visits, adding an element of unpredictability to the dining experience. ### Sectors Adopting This - **Restaurant Loyalty Programs:** The evolution of restaurant loyalty programs into interactive and gamified systems presents potential to significantly increase customer retention and spending. - **Event-based Marketing:** Integrating marketing initiatives with major international events allows brands to capitalize on heightened public interest and global awareness. - **Thematic Culinary Experiences:** Cuisine brands exploring thematic experiences related to sports or cultural events can create novel dining atmospheres that attract and retain diverse clientele. ## Related on Trend Hunter - [Twelve-Day Promotional QSR Events](https://www.trendhunter.com/trends/diptember.md) - [Burrito-Inspired Running Events](https://www.trendhunter.com/trends/burrito-league.md) - [Promotional Burrito-Celebrating Campaigns](https://www.trendhunter.com/trends/national-burrito-day.md) - [Fan-Favorite QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-2025.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Thanksgiving Run Burrito Campaigns](https://www.trendhunter.com/trends/qdoba-turkey-trot-challenge.md) - [Sports-Focused Loyalty Programs](https://www.trendhunter.com/trends/sports-cantina.md) - [Summery Mexican Cuisine Deals](https://www.trendhunter.com/trends/chipotle-summer-of-extras.md) - [Mexi-Cali Potato Hash Menus](https://www.trendhunter.com/trends/gator-tater-menu.md)