# Caffeinated Chewing Gums This Calorie-Free Gum Delivers a Powerful Energy Boost By Katherine Pendrill | Published 2015-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caloriefree-gum References: [trndmonitor](http://trndmonitor.com/supplement-spotlight-run-mint-flavored-performance-gum/) & [getrungum](http://getrungum.com/) 'Run Gum' is a calorie-free gum that is infused with caffeine. For many athletes, caffeine can provide a much-needed energy boost to help them achieve their fitness goals. This unique chewing gum provides a way for fitness enthusiasts to get the caffeine fix they need to up their athletic performance. Run Gum is a caffeinated gum that is free from calories and sugar. Unlike a cup of coffee, Run Gum allows users to absorb caffeine directly through their cheeks and gums. This allows users to receive a caffeinated kick without the need to digest anything. In fact, chewing Run Gum allows users to feel the effects of caffeine five times faster than drinking a cup of coffee. The gum is ideal for athletes because it can be chewed on the go. The calorie-free gum also comes in fruit or mint flavors to leave users with ultra-fresh breath. Run Gum is the perfect way for athletes to get a boost of caffeine on the go. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Calorie-free Gum:** Caffeinated chewing gums that are free from calories offer a disruptive innovation opportunity for the gum industry. - **Direct Caffeine Absorption:** The ability to absorb caffeine directly through the cheeks and gums presents a disruptive innovation opportunity for the beverage industry. - **On-the-go Energy Boost:** The development of caffeinated gums that can be easily consumed on-the-go provides a disruptive innovation opportunity for the sports nutrition industry. ### Who This Affects Most - **Gum Industry:** The development of calorie-free, caffeinated chewing gums presents a disruptive innovation opportunity for the gum industry. - **Beverage Industry:** The ability to absorb caffeine directly through the cheeks and gums presents a disruptive innovation opportunity for the beverage industry. - **Sports Nutrition Industry:** The development of caffeinated gums that can be easily consumed on-the-go provides a disruptive innovation opportunity for the sports nutrition industry. ## Related on Trend Hunter - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Rapid Absorption Coffee Chews](https://www.trendhunter.com/trends/youchews-caffeine-chew.md) - [Energizing Fiber-Rich Gummies](https://www.trendhunter.com/trends/daily-energy-gummies.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Spray-Based Caffeine Alternatives](https://www.trendhunter.com/trends/energy-sprays.md) - [Pouch-Style Caffeine Supplements](https://www.trendhunter.com/trends/energy-pouches.md) - [Clean Caffeine Energy Drinks](https://www.trendhunter.com/trends/joggy-energy.md)