# Calming Cucumber Toners Yesto's Calming Toner Soothes with Cucumber Extract, Witch Hazel & Aloe By Laura McQuarrie | Published 2020-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calming-toner References: [yesto](https://yesto.com/product/yes-to-cucumbers-calming-toner/) Perfect for sensitive skin, Yesto's Calming Toner boasts an [alcohol-free formula](https://www.trendhunter.com/trends/byoma-brightening-toner) that's effective for clearing the skin of excess oils, dirt and makeup without leaving it feeling dry or stripped. The product is packed with soothing ingredients like cucumber extract, witch hazel and aloe vera, which are useful for nourishing, hydrating and calming skin. The [vegan-friendly and cruelty-free formula](https://www.trendhunter.com/trends/serotoner-by-cap-beauty) is made without parabens, SLS and silicones, plus it's dermatologist-tested and comprised of 97% natural ingredients. Suitable for use morning and night, the Calming Toner neatly fits into a skincare routine after cleansing and before moisturizing the skin. This new addition to the brand's range of cooling cucumber skincare products promises to appeal to those with sensitive skin, especially if they are apprehensive about introducing new products to their routine. Image Credit: Yesto ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Skincare:** Opportunity for developing innovative alcohol-free skincare products that effectively cleanse without stripping the skin. - **Natural Ingredient Formulation:** Opportunity for creating skincare products with a high percentage of natural ingredients to cater to the growing demand for clean beauty. - **Sensitive Skin Solutions:** Opportunity for developing gentle skincare products specifically designed to soothe and nourish sensitive skin. ### Where This Applies - **Skincare Industry:** Opportunity for skincare brands to expand their product lines and offer alcohol-free toners and other skincare solutions for sensitive skin. - **Clean Beauty Industry:** Opportunity for clean beauty brands to emphasize natural ingredient formulations and create calming skincare products for sensitive individuals. - **Dermatology Industry:** Opportunity for dermatologists to recommend and develop unique skincare solutions for patients with sensitive skin concerns. ## Related on Trend Hunter - [Dermatologist-Developed Facial Toners](https://www.trendhunter.com/trends/cerave-hydrating-toner.md) - [Soothing Toner Mists](https://www.trendhunter.com/trends/redness-relief-soothing-toner.md) - [Face Toner Pads](https://www.trendhunter.com/trends/kiwi-pore-minimizing-toner-pads.md) - [Skin-Smoothing Toners](https://www.trendhunter.com/trends/thayers-2-aha-toner.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Multi-Functional Toner Formulations](https://www.trendhunter.com/trends/multifunctional-toner.md) - [Serotonin-Boosting Vegan Toners](https://www.trendhunter.com/trends/serotoner-by-cap-beauty.md) - [Snow Mushroom-Infused Toners](https://www.trendhunter.com/trends/thayers-milky-face-toner-skin-care-with-snow-mushroom-and-hyaluronic-acid.md)