# Ocean-Friendly Facial Cleansers The Calming Serenity Cleanser Uses an Eco-Friendly Surfactant By Laura McQuarrie | Published 2020-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calming-serenity-cleanser References: [thezoereport](https://www.thezoereport.com/p/30-new-november-2020-beauty-launches-that-are-all-about-making-life-simpler-40911660/) & [acaderma](https://acaderma.com/products/serenity-calming-cleanser) The Acaderma Calming Serenity Cleanser is a new product that boasts a pH-balanced formula that's ideal for preventing dryness, irritation and breakouts. The [facial cleanser for all skin types](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser) is especially suited for those with dry or irritated skin, as it is infused with immensely calming ingredients like cold-pressed cannabis sativa seed oil. As the brand recognizes, "this facewash visibly reduces redness and calms inflammation often created by the cleansing process itself." The ocean-friendly facial cleanser uses a polyglucoside surfactant that helps to [gently remove dirt, oil and pollution](https://www.trendhunter.com/trends/detox-face-cleanser) without the need for harsh or drying ingredients that leave the skin feeling rough and stripped. The [low-foaming gel cleanser](https://www.trendhunter.com/trends/purifying-cleansing-gel) can be used daily, morning and night, and it's clean and gentle enough to be used over the whole face and eyes. Image Credit: Acaderma ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ocean-friendly Beauty Products:** Opportunity for creating eco-friendly skincare products that are gentle on the skin and do not harm the environment. - **Ph-balanced Formulas:** Opportunity for developing skincare products with pH-balanced formulas that prevent dryness, irritation, and breakouts. - **Calming and Anti-inflammatory Ingredients:** Opportunity for incorporating calming ingredients like cannabis sativa seed oil to reduce redness and inflammation in skincare products. ### Sectors Adopting This - **Skincare:** Disruption opportunity lies in developing innovative, ocean-friendly facial cleansers and other skincare products. - **Beauty:** Opportunity for creating beauty products with pH-balanced formulas that cater to sensitive and irritated skin. - **Eco-friendly Products:** Opportunity for companies to develop and market eco-friendly beauty products that promote sustainability and do not harm the environment. ## Related on Trend Hunter - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Small Batch Natural Cleansers](https://www.trendhunter.com/trends/small-batch-natural-cleanser.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Plant-Based Gentle Cleansers](https://www.trendhunter.com/trends/gentle-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Hydrating Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md)