# Calming Oat Sticks Saje's Dermedial Anti Itch+ is Powered by 10% Colloidal Oats By Laura McQuarrie | Published 2026-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calming-oat-stick References: [saje](https://www.saje.ca/products/dermedial-anti-itch-calming-oat-stick)  Summer brings long days, outdoor adventures and endless opportunities for fun, but bug bites and the maddening discomfort that follows can quickly derail the moment, prompting Saje to craft a portable, calming oat stick. Dermedial Anti Itch+ is designed to deliver fast relief on the go with a concentrated dose of soothing [colloidal oats](https://www.trendhunter.com/trends/colloidal-oatmeal), zinc oxide and black pepper, which helps to reduce visible swelling. This [mess-free stick](https://www.trendhunter.com/trends/serenity-stick-valerian), backed by Health Canada, is suitable for the whole family, safe for kids aged two and up, and it only needs to be swiped onto an affected area for precise, plant-powered relief. Beyond seasonal bug bites, the stick is useful for temporarily relieving minor itches caused by [eczema flare-ups](https://www.trendhunter.com/trends/skinfix-eczema-trio) and contact irritants. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 86% | Activity: 77% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Portable Skin Relief:** Compact stick formats are reshaping topical care by making itch, irritation, and bite treatments easier to carry, apply, and share across family routines. - **Oat-based Dermacare:** Colloidal oat formulations are creating room for gentle, ingredient-led products that bridge natural wellness cues with clinically recognized skin-soothing benefits. - **Mess-free Topicals:** Solid balm and stick applications reduce spills, residue, and dosing guesswork, opening new potential for convenient personal care in outdoor and travel settings. ### Who This Affects Most - **Personal Care:** Skin treatment brands can differentiate through portable, family-safe formats that merge cosmetic elegance with functional relief for everyday irritations. - **Outdoor Recreation:** Adventure-focused retail is expanding beyond gear into compact wellness essentials that support comfort during camping, hiking, and seasonal outdoor activity. - **Natural Health Products:** Regulated botanical and mineral-based remedies are strengthening consumer trust in plant-forward solutions for minor skin discomfort and at-home care. ## Related on Trend Hunter - [Grab-and-Go Protective Skincare](https://www.trendhunter.com/trends/skincare-set-for-kids.md) - [Colloidal Oatmeal Treatment Moisturizers](https://www.trendhunter.com/trends/skin-mercy.md) - [Effective Children-Focused Skincare Lines](https://www.trendhunter.com/trends/sun-bug.md) - [Two-Step Eczema Skincare](https://www.trendhunter.com/trends/triple-paste-eczema-care.md) - [Hybrid Sun-Protecting Insect Creams](https://www.trendhunter.com/trends/mosquitmed-sun-protection.md) - [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md) - [Calendula-Inspired Oat Bath Soaks](https://www.trendhunter.com/trends/oat-bath.md) - [Soothing Bug Bite Patches](https://www.trendhunter.com/trends/superband.md) - [Bug Bite Devices](https://www.trendhunter.com/trends/beurer-br60-insect-bite-healer.md)