# Redness-Reducing Floral Masks Fresh's Floral Recovery Calming Mask Diminishes Signs of Sensitivity By Laura McQuarrie | Published 2022-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calming-mask References: [ellecanada](https://www.ellecanada.com/beauty/skincare/20-notable-beauty-products-that-launched-in-january) & [fresh](https://www.fresh.com/us/skincare/categories/masks/floral-recovery-calming-mask-H00005823.html) Fresh's Floral Recovery Calming Mask is an overnight skincare face mask that's been clinically proven to reduce signs of sensitivity such as [redness, uneven tone](https://www.trendhunter.com/trends/rosacea-awareness-month) and rough texture. This [calming overnight face mask](https://www.trendhunter.com/trends/the-sleeping-mask) for an even-toned complexion taps into the powerful yet gentle benefits of floral extracts from passionflower, cornflower, cherry blossom, and peony. With brightening Vitamin C and soothing squalane, the face mask hydrates, smoothes and tones for more comfortable skin. This mask helps to provide immediate relief and long-lasting results with continued use, and it is easily added to an [evening skincare routine](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask) after cleansing, toning and protecting. Now that a variety of actives are available to consumers in various skincare products, there's a focus on comforting and protecting skin from irritation and sensitivity. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 33% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Floral Skincare:** Floral-based skincare products are on the rise, offering soothing and calming benefits for sensitive skin. - **Overnight Masks:** Overnight skincare masks are becoming increasingly popular as they offer maximum benefits to the skin during sleep. - **Sustainable Beauty:** Consumers are increasingly interested in eco-friendly beauty products, and floral-based skincare that uses natural ingredients can appeal to this demand. ### Industries Being Reshaped - **Beauty and Personal Care:** The Beauty and Personal Care industry can capitalize on the trend for floral-based products and create more solutions for sensitive skin needs. - **Retail and E-commerce:** Retail and E-commerce brands can cater to the demand for overnight masks by increasing their product offerings in the skincare category. - **Natural and Organic Beauty:** The Natural and Organic Beauty industry can focus on eco-friendly and sustainable floral-based solutions that can entice conscious consumers. ## Related on Trend Hunter - [Inflammaging Skincare Masks](https://www.trendhunter.com/trends/skinflammation-calming-mask.md) - [Redness-Reducing Treatment Serums](https://www.trendhunter.com/trends/left-unred-reducer-serum.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Daily Soothing Masks](https://www.trendhunter.com/trends/skinfood-cica-daily-mask.md) - [Targeted Anti-Redness Serums](https://www.trendhunter.com/trends/roseliane-redness-neutralizing-serum.md) - [Instantly Soothing Serums](https://www.trendhunter.com/trends/it-cosmetics-bye-bye-redness.md) - [Hydrating Hybrid Creams](https://www.trendhunter.com/trends/moisturizer-with-hyaluronic-acid.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md)