# Tranquility-Focused Lifestyle Brands Özemi Beauty Boasts Calming Incense Sticks, Candles & More By Kalin Ned | Published 2023-06-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/calming-incense-sticks1 References: [mary-magazine](https://www.mary-magazine.com/lifestyle-culture/afro-latin-owned-ozemi-beauty-brings-tranquility-wherever-you-desire-it/) & [ozemibeauty](https://ozemibeauty.com/)  Özemi Beauty is an Afro-Latin-owned lifestyle brand that sets itself apart from competitors with its focus on creating a tranquil atmosphere through high-quality palo santo cones, calming incense sticks, and [three aromatic candle variations](https://www.trendhunter.com/trends/artisanal-candle-collection). The company was founded by Ruben Torres who was born in the Dominican Republic and who moved to the US very early on. Torres evokes his "cultural spirituality" and the ancient traditions of his ancestors in the Özemi Beauty product range. The goal is to promote healing and tranquility in the lives of his customers through high-quality calming incense sticks, candles, and other products. For example, Palo [Santo](https://www.trendhunter.com/trends/hinoki-incense)—also known as 'Holy Stick'—is a natural wood incense that has been traditionally used in "healing rituals by the Incas and indigenous people of the Andes." Özemi Beauty's Palo Santo boasts 100% natural ingredients and is hand-made by Peruvian artisans. Ozemi Beauty prioritizes eco-friendly packaging materials and seeks to support local communities through responsible sourcing. Image Credit: Özemi Beauty ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 61% | Activity: 16% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Tranquil Atmosphere Creation:** Companies can capitalize on the trend of creating tranquil atmospheres by offering high-quality calming incense sticks, candles, and related products. - **Cultural Spirituality Revival:** The revival of cultural spirituality presents disruptive innovation opportunities for brands to incorporate ancient traditions and healing rituals into their product ranges. - **Sustainable Packaging and Responsible Sourcing:** The demand for eco-friendly packaging materials and responsible sourcing provides an opportunity for brands to prioritize sustainability and support local communities. ### Who This Affects Most - **Home Fragrance:** The home fragrance industry can capitalize on the trend of creating tranquil atmospheres by developing innovative calming incense sticks, candles, and related products. - **Wellness and Self-care:** The wellness and self-care industry can embrace the cultural spirituality revival trend by incorporating ancient traditions and healing rituals into their product offerings and experiences. - **Sustainable Lifestyle:** The sustainable lifestyle industry has an opportunity to meet the demand for eco-friendly packaging materials and responsible sourcing by offering innovative and environmentally friendly packaging solutions. ## Related on Trend Hunter - [Mexican Aromatherapy Candles](https://www.trendhunter.com/trends/santu-beauty-candles.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Aromatherapy Wellness Candles](https://www.trendhunter.com/trends/evening-aromatherapy-candle.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Therapeutic Essential Oils](https://www.trendhunter.com/trends/lr-health-beauty.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md) - [Calming Fun-Loving Candle Collections](https://www.trendhunter.com/trends/unbound-glo.md) - [Soothing Sense-Focused Incense](https://www.trendhunter.com/trends/incvee.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md)