# Gentle Balm-to-Oil Cleansers Banila Co's Clean It Zero Calming Cleansing Balm Features Cica-Relief By Laura McQuarrie | Published 2024-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calming-cleansing-balm References: [allure](https://www.allure.com/review/banila-co-clean-it-zero-calming-cleansing-balm-review) & [banilausa](https://banilausa.com/products/clean-it-zero-cleansing-balm-calming?srsltid=AfmBOorTxi9l9pUdpQCKVRRCtihb5yzcDuxNEwVXeKyjNkmlDHTsNldO)  The gentle nature of cleansing balms makes them a favorite for skincare users with sensitive skin, and [Banila Co's](https://www.trendhunter.com/trends/firming-cleansing-balm) Clean It Zero Calming Cleansing Balm is extra-soothing thanks to the inclusion of cica, which calms and nourishes even the most delicate complexions. This balm-to-oil formula featuring a fan-favorite K-beauty ingredient is effective for [melting waterproof makeup and impurities](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm), all while leaving skin feeling deeply cleansed and comforted. Optimized for consumers with sensitive skin, this cleansing balm pairs the healing properties of cica with [skin barrier-strengthening](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser) eucalyptus oil, reviving rosemary oil and probiotics. Additionally, this soothing balm made without parabens, phthalates and sulfates contains hot springs water, and Vitamins C and E to serve its purpose without disrupting the skin's natural moisture balance. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 85% | Activity: 89% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cica-infused Skincare:** Skincare products harnessing the soothing and anti-inflammatory benefits of cica are gaining popularity among consumers with sensitive skin. - **Balm-to-oil Formulas:** The transformation of balm-to-oil textures in skincare offerings is enhancing the effectiveness of products for removing stubborn makeup and impurities. - **Sensitive-skin Solutions:** Innovative skincare lines designed for those with sensitive skin are incorporating gentle, nourishing ingredients while avoiding common irritants. ### Who This Affects Most - **Skincare:** The skincare industry is rapidly adopting cica and other soothing botanicals to develop products that cater to sensitive and reactive skin types. - **Beauty and Personal Care:** Beauty brands are innovating with multi-functional balm-to-oil products that promise thorough cleansing without compromising skin health. - **K-beauty:** K-beauty is leading with formulations that combine traditional ingredients like cica with modern skincare innovations to appeal to a global audience. ## Related on Trend Hunter - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md) - [Buttery Cleansing Balms](https://www.trendhunter.com/trends/butter-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Makeup-Dissolving Oil Cleansers](https://www.trendhunter.com/trends/hanyul-artemisia-soothing-cleansing-oil.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Mild Cleansing Oil Formulas](https://www.trendhunter.com/trends/cleansing-oil-mild.md)