# Drowsy Painting Dialogue Calm.com is Offering Audio from an Episode of 'The Joy of Painting' By Joey Haar | Published 2018-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calmcom References: [gizmodo](https://gizmodo.com/this-bob-ross-sleep-mediation-is-the-mental-escape-i-ne-1826796037) & [calm](https://www.calm.com/) Bob Ross, the late host of PBS's hit series 'The Joy of Painting', brought his inimitable charm to millions during the show's run through the 80s and 90s, and [meditation platform Calm.com](https://www.trendhunter.com/trends/hilton-and-calm) is looking to bring some of that to a modern audience. The app has officially licensed audio from an episode of the Joy of Painting, and it's encouraging its users to access the audio as a [sleep aid](https://www.trendhunter.com/trends/dwellspring-app). The Joy of Painting's success is especially staggering when one considers the shows content without any context. Every single episode simply features Ross sitting in a dark studio and [painting a nature scene](https://www.trendhunter.com/trends/customdesigned-painting-kit) while completely alone, narrating as he went. But Ross' serene, laid-back philosophy and knack for making complex painting look simple resonated with a large audience. In audio form, Calm.com is aiming to bring some of that back. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Sleep Aid Audio:** Calm.com offers licensed audio from 'The Joy of Painting' as a sleep aid. - **Meditation Apps:** Calm.com taps into the growing trend of meditation apps by using audio from 'The Joy of Painting'. - **Nostalgia Entertainment:** The popularity of 'The Joy of Painting' audio on Calm.com shows the demand for nostalgic content in the entertainment industry. ### Industries Being Reshaped - **Health and Wellness:** Calm.com's use of audio as a sleep aid targets the health and wellness industry. - **Technology:** The success of meditation apps like Calm.com highlights the opportunities for disruptive innovation within the technology industry. - **Entertainment:** The demand for nostalgic content on platforms like Calm.com suggests opportunities for disruptive innovation in the entertainment industry. ## Related on Trend Hunter - [Mindful Sleep-Aid App Content](https://www.trendhunter.com/trends/spotify-and-calm.md) - [Soothing Sleep Sounds](https://www.trendhunter.com/trends/calmspace.md) - [Science-Infused Sleep Streaming Services](https://www.trendhunter.com/trends/restflix-1.md) - [Meditative Sleep Apps](https://www.trendhunter.com/trends/calmalma.md) - [Engaging Paint Kits](https://www.trendhunter.com/trends/paint-vibe.md) - [Calming Video Game Soundscapes](https://www.trendhunter.com/trends/calming-video-game-soundscape.md) - [Simple AI-Powered Meditation](https://www.trendhunter.com/trends/personalized-meditation.md) - [Sleep-Enhancing Earbud Apps](https://www.trendhunter.com/trends/calm-ozlo.md) - [Streaming Service Wellness Initiatives](https://www.trendhunter.com/trends/apple-music-sound-therapy.md)