# Magnesium-Based Stress Supplements Life Extension's Calm-Mag is a Magnesium Supplement for Stress By Kanesa D | Published 2022-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calm-mag References: [globenewswire](https://www.globenewswire.com/news-release/2022/07/19/2482011/0/en/Life-Extension-launches-the-new-Calm-Mag-providing-a-special-form-of-magnesium-that-helps-relieve-stress.html) & [lifeextension](https://www.lifeextension.com/vitamins-supplements/item02434/calm-mag?sourcecode=NPPR32&utm_medium=print&utm_source=Press-release&utm_campaign=new-product-NPPR32)  [Life](https://www.trendhunter.com/trends/researchbacked-sleep-supplement) Extension has debuted the ‘Calm-Mag Magnesium Acetyl Taurinate,’ a magnesium product that is easily absorbed by the brain in order to provide quick relief from stress. Magnesium is known for promoting relaxation and feelings of calmness by targeting specific brain pathways that trigger neurotransmitters like serotonin and GABA. Additionally, Life Extension’s ‘Calm-Mag Magnesium Acetyl Taurinate’ is vegetarian, gluten-free, and non-GMO, and works to improve mood, relaxation, and emotional calmness. “[...] Not all—in fact not many—forms of magnesium are available to your brain. So, if the magnesium can’t make it from your bloodstream to your brain tissue, its ability to help encourage calmness will be limited. That’s why we’ve formulated Calm-Mag, to exclusively deliver magnesium acetyl taurinate,” said [Discovery Research](https://www.trendhunter.com/trends/discovery-vitality-and-oura) Scientist Kristin Moskal. Image Credit: Life Extension ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 56% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Magnesium-based Stress Supplements:** The trend toward magnesium-based stress supplements offers opportunities to develop new products that can support mental wellness with targeted delivery and specialized ingredient formulations. - **Brain-targeted Nutraceuticals:** Nutraceutical products that are designed to specifically target brain pathways can lead to disruptive innovation opportunities in the natural supplements market. - **Vegetarian, Gluten-free, and Non-gmo Wellness Solutions:** The increased demand for natural and specialized wellness solutions that are suitable for specific dietary needs offers opportunities for the development of new product lines and health-targeted ingredients. ### Where This Applies - **Nutraceuticals:** The nutraceutical industry can capitalize on the trend towards brain-targeted supplements to develop new products that support mental wellness and relaxation. - **Natural Supplements:** The natural supplements industry can benefit from the demand for vegetarian, gluten-free, and non-GMO wellness solutions by developing new products and expanding their offerings to cater to specific dietary needs. - **Personalized Wellness:** The personalized wellness industry can leverage the trend towards targeted ingredient delivery to offer customized supplement formulations that address individual needs and promote overall wellness. ## Related on Trend Hunter - [Ashwagandha-Infused Calming Supplements](https://www.trendhunter.com/trends/magnesium-ashwagandha.md) - [Relaxing Magnesium Powders](https://www.trendhunter.com/trends/magnesium-powder.md) - [Stress Relief-Focused Herbal Supplements](https://www.trendhunter.com/trends/herbal-calm.md) - [Calming Hemp Supplements](https://www.trendhunter.com/trends/mindbodygreen.md) - [Stress-Busting Pet Supplements](https://www.trendhunter.com/trends/stressbusting-pet-supplement.md) - [Magnesium-Rich Gummy Supplements](https://www.trendhunter.com/trends/magnesium-gummies.md) - [Premium Supplement Formulations](https://www.trendhunter.com/trends/qualia-magnesium.md) - [Relaxation-Promoting Gummies](https://www.trendhunter.com/trends/relaxation-gummies.md) - [Natural Stress Relief Supplements](https://www.trendhunter.com/trends/natural-stress-relief.md)