# Beauty Rest Elixirs Agent Nateur's Calm (Beauty) Boosts Health & Radiance at the Cellular Level By Laura McQuarrie | Published 2024-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calm-beauty References: [agentnateur](https://www.agentnateur.com/en-ca/blogs/nateur-cooking/calm-beauty-is-the-latest-way-to-make-your-sleepy-girl-mocktail-3) & [agentnateur](https://www.agentnateur.com/products/calm-beauty-spermidine-taurine-daily-supplement)  [Agent Nateur's](https://www.trendhunter.com/trends/agent-nateur-holi-mane) Calm (Beauty) Spermidine & Taurine Daily Supplement is a [liquid product that supports quality sleep](https://www.trendhunter.com/trends/deepsleep-formula), balanced moods, healthier skin, strong nails and hair, as well as brain and cognitive health. This heavy-hitting supplement supports all of the above with the titular ingredients, plus organic tart cherry juice, glycine, GABA, vitamins and more. While some supplements include melatonin and provide a short-term solution for sleep struggles, Agent Nateur intentionally formulated its Calm (Beauty) Spermidine & Taurine Daily Supplement without this popular ingredient to encourage the body to re-regulate and increase its natural production of melatonin. Inspired by the [TikTok](https://www.trendhunter.com/trends/cherry-sleepy-magnesiom)-viral Sleepy Girl Mocktail, the brand shared its rendition of the recipe made with a sachet of Agent Nateur Calm (Beauty,) soda or mineral water, ice and optionally, a splash of tart cherry juice. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 39% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sleep Support Supplements:** Innovative formulas that enhance natural melatonin production offer sustainable solutions for improved sleep quality. - **Beauty-infused Health Products:** Multifunctional supplements targeting beauty and health simultaneously are gaining traction for their holistic benefits. - **Tiktok-inspired Wellness Recipes:** Social media-driven health trends like the Sleepy Girl Mocktail are merging digital influence with wellness product consumption. ### Industries Being Reshaped - **Nutraceuticals:** The increasing demand for daily supplements that improve sleep, mood, and appearance is pushing innovation in the nutraceutical sector. - **Beauty and Personal Care:** Products that deliver both beauty enhancements and health benefits are creating new niches within the beauty industry. - **Social Media Marketing:** Brands leveraging viral social media trends to market wellness products see opportunities for deeper consumer engagement. ## Related on Trend Hunter - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [Calming Sleep Supplements](https://www.trendhunter.com/trends/calming-sleep-supplement.md) - [Herbal Sleep Support Tinctures](https://www.trendhunter.com/trends/sleepy-by-peace-love-hormones.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Calming Neutraceutical Tablets](https://www.trendhunter.com/trends/calming-candy-tabs.md) - [Alert Serenity Gummies](https://www.trendhunter.com/trends/serene-state.md) - [Revitalizing Powerful Sleep Blends](https://www.trendhunter.com/trends/sleep-blend.md) - [Calming Hydration Mists](https://www.trendhunter.com/trends/magnesium-body-spray.md) - [Daily Superfood Powders](https://www.trendhunter.com/trends/agent-nateur-holi-mane.md)