# Silently Serene App Ads The 'Calm' App Created a Silent Ad to Promote Its Meditation Features By Ady Floyd | Published 2015-09-24 | Updated 2015-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calm-app References: [adweek](http://www.adweek.com/adfreak/lovely-2-minute-spot-most-relaxing-tv-commercial-ever-167132) & [itunes.apple](https://itunes.apple.com/ca/app/calm-meditate-sleep-relax/id571800810?mt=8) The Calm app created this mental wellness commercial that is completely silent in order to convey a strong message about the importance of meditation and relaxation. The commercial features scenes of remote areas, relaxing sunsets and beach fronts. Each scene transitions smoothly into the next as the sounds of raindrops, waves and wind caress the ears of the viewers. The entire commercial contains no voice overs and no flashy images. The only nod to the Calm app is the final image that fades the scene of a lake as the apps icon appears. This subtle and serene commercial instantly induces feelings of relaxation and calmness among each viewer. The unique approach to this ad solidifies the purpose of the app by incorporating a full body and mind meditation session over the course of a two-minute spot. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Silent Advertisements:** The rise of silent ads presents an opportunity for companies to convey their message to consumers in unconventional ways. - **Mental Wellness:** The importance of mental health has become more prominent in society, providing opportunities for businesses to develop products and services to support mental wellness. - **Mindfulness Meditation:** As mindfulness meditation gains popularity, businesses can create products and services centered around promoting relaxation and calmness. ### Who This Affects Most - **Digital Advertising:** The shift towards silent advertisements may create a new industry for companies to create innovative marketing campaigns. - **Mental Health Services:** As mental health becomes a more pressing issue, industries that offer mental health services can take advantage of this increased demand. - **Wellness Technology:** The rise of mindfulness meditation creates opportunities for businesses to develop and market wellness technology that promotes relaxation and mental stability. ## Related on Trend Hunter - [Simple AI-Powered Meditation](https://www.trendhunter.com/trends/personalized-meditation.md) - [Guided Breathing Apps](https://www.trendhunter.com/trends/breathe-calmly.md) - [Meditative Sleep Apps](https://www.trendhunter.com/trends/calmalma.md) - [Sound Therapy Apps](https://www.trendhunter.com/trends/healing-sounds-meditation-calm.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Mindful Sleep-Aid App Content](https://www.trendhunter.com/trends/spotify-and-calm.md) - [Three-Step Calming Experiences](https://www.trendhunter.com/trends/help-me-calm-down.md) - [AI Meditation Apps](https://www.trendhunter.com/trends/cerebral-ai.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md)