# Edgy Back Alley Captures Calliope Fall 2011 Campaign Features Heidi Mount & Tobias Sorensen By Katherinev123 | Published 2011-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calliope-fall-2011 References: [designscene.net](http://www.designscene.net/2011/10/heidi-mount-tobias-sorensen-calliope-fall-winter-2011-12.html) & [calliope.info_](http://www.calliope.info) The Calliope Fall 2011 campaign makes dressing for fall and winter something we should all be looking forward to. If you're into [rebellious styles and a grungy aesthetic](https://www.trendhunter.com/trends/the-october-collection), then this particular collection by the edgy Italian fashion label is for you. The Calliope Fall 2011 campaign features models Heidi Mount and Tobias Sørensen. Both perfectly epitomize a look that is both laid-back yet rebellious, with Mount's messy dirty blond locks and Sørensen's five o'clock shadow. The pair model a series of [rock-'n'-roll styles](https://www.trendhunter.com/trends/songs-of-siren). Mount is seen in a variety of leopard print pieces, including an overcoat and a blouse, as well as an over-sized knit cardigan and a tube sweater dress. Sørensen models everything from a hoodie (open and with nothing underneath) to a layered look comprising of a tee, a plaid jacket and a navy wool coat. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rebellious Fashion:** Opportunity for disruptive innovation: Develop sustainable and ethically produced rebellious fashion brands that cater to consumers seeking edgy and grungy aesthetics. - **Rock-'n'-roll Styles:** Opportunity for disruptive innovation: Create innovative and inclusive sizing options for rock-'n'-roll-inspired clothing, making the style accessible to a wider range of body types. - **Laid-back Yet Rebellious Look:** Opportunity for disruptive innovation: Utilize technology such as virtual reality or augmented reality to provide virtual try-on experiences for laid-back yet rebellious fashion looks. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for disruptive innovation: Implement advanced data analytics and AI algorithms to personalize the fashion retail experience, offering rebellious style recommendations based on individual preferences. - **Sustainable Fashion:** Opportunity for disruptive innovation: Develop eco-friendly and cruelty-free materials for the production of rebellious fashion items, meeting the demand for sustainable alternatives in the industry. - **Virtual Try-on Technology:** Opportunity for disruptive innovation: Invest in the development of advanced virtual try-on platforms that accurately simulate the look and feel of rebellious fashion items, enhancing the online shopping experience. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)