# Rainy Day Fashion The Calla Haynes AW10 Collection is Somberly Grey By Meghan Young | Published 2010-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calla-haynes-aw10 References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/03/on-the-grey-beach.html) & [calla.fr](http://calla.fr) Every time I see more of Calla Haynes's work, I become more and more of a fan. Just check out the Calla Haynes [AW10 collection](https://www.trendhunter.com/trends/artless-forevers-fall-25) and tell me you do not adore her clothes. Simple yet eye-catching, her designs are so well-constructed they look like they would flatter any body type. The Calla Haynes AW10 [look book](https://www.trendhunter.com/trends/szane-fall-2025) does her collection justice as well, drawing me in even further. Complementing her [somber designs](https://www.trendhunter.com/trends/stein) is an equally somber backdrop. Enjoy the gallery! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Somber Fashion:** There may be opportunities for designers and fashion companies to experiment with somber colors and tones in their collections, appealing to consumers with more subdued tastes. - **Sustainable Fashion:** Companies could explore the use of sustainable materials and ethical manufacturing processes to align with the growing trend of responsible consumerism in the fashion industry. - **Body-inclusive Designs:** Designers could create garments that are well-constructed and flatter all body types, appealing to consumers who value comfort and inclusive sizing. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can look to Calla Haynes' AW10 collection for inspiration in creating unique designs that expertly balance simple design with eye-catching details. - **Textile Industry:** As somber tones continue to trend in fashion, the textile industry could capitalize on the demand for fabrics that come in muted colors and shades. - **Sustainable Manufacturing Industry:** As the fashion industry continues to place more emphasis on sustainability, there may be opportunities for manufacturers to create eco-friendly textiles and clothing using innovative, ethical processes. ## Related on Trend Hunter - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md)