# Aesthetic Arctic Editorials The Vogue US September 2014 Call of the Wild Photoshoot is Frigid By Jordy E | Published 2014-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/call-of-the-wild References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/call-of-the-wild-sasha-pivorarova-by-mikael-jansson-for-vogue-us-september-2014-editorial.html) & [vogue](http://www.vogue.com) The [Vogue](https://www.trendhunter.com/trends/forever-care) US Call of the Wild editorial showcases the beauty of winter alongside model Sasha Pivorarova. In the images taken by photographer Mikael Jansson, Pivorarova posed within [thick fur coats and feathered hats](https://www.trendhunter.com/trends/arty-knitwear), pieces that resonate with arctic climates. Although this photoshoot is being broadcast as a part of the publication's Fall 2014 set, stylist Tabitha Simmons nonetheless aimed to focus on frigid temperatures. Pivorarova stood alongside young wolves as she posed in [warm outerwear and protective garments](https://www.trendhunter.com/trends/fall-and-winter-line), each one shielding her from the cold. Hair expert Anthony Turner contributed to the beauty of this production with flowing bohemian locks. In this way, Turner infused a bit of summertime into the images, a product of messy, unkempt blonde tresses. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 80% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Arctic Fashion:** Opportunity for fashion brands to create innovative winter clothing lines inspired by arctic climates. - **Wildlife Photography:** Disruptive innovation opportunity for photographers to capture unique and dramatic shots of models with animals in natural habitats. - **Seasonal Hair:** Opportunity for hair stylists to experiment with unconventional styles that combine elements of different seasons. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of arctic fashion and create collections that cater to cold climates. - **Photography:** The photography industry can explore new opportunities in wildlife photography by incorporating models and animals in natural settings. - **Beauty:** The beauty industry can embrace the trend of seasonal hair and offer new and creative styles that blend elements from different seasons. ## Related on Trend Hunter - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)