# Celebrity Gamer Commercials The 'Call of Duty' Kobe Bryant Ad Spotlights Celebrity Gamers By Michael Hines | Published 2010-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/call-of-duty-kobe References: [youtube](http://www.youtube.com/watch?v=Pblj3JHF-Jo) & [callofduty](http://www.callofduty.com) I wasn't too excited about the new 'Call of Duty: Black Ops' game until I saw the 'Call of Duty' Kobe Bryant commercial. This commercial features Kobe Bryant and Jimmy Kimmel shooting it out against ordinary folk to promote the new game's release. Kobe and Kimmel are proof that online gaming isn't just for boastful geeks. 'Call of Duty' is one of the most successful video game franchises ever, so it is only natural that [athletes and entertainers alike](https://www.trendhunter.com/trends/speed-shopping) would be shooting it out and ranking up with the masses. Check out the 'Call of Duty' Kobe Bryant commercial as an attached video. See you online. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Celebrity Video Game Endorsements:** Opportunity for video game companies to leverage the influence of celebrity endorsements in advertising campaigns. - **Mainstream Acceptance of Gaming:** Opportunity to tap into the growing demographic of casual gamers due to the normalization of gaming in popular culture. - **Cross-industry Collaborations:** Opportunity for video game companies to collaborate with sports and entertainment industries to reach wider audiences and create unique experiences for consumers. ### Who This Affects Most - **Video Game Industry:** Video game companies can leverage celebrity endorsements and collaborate with other industries to drive sales and create innovative marketing campaigns. - **Sports Industry:** Athletes and sports organizations can partner with video game companies and create content to engage with fans on a new level. - **Entertainment Industry:** Celebrities can leverage their influence to promote video games and collaborate with video game companies in cross-promotional campaigns. ## Related on Trend Hunter - [Gaming Athlete Collaborations](https://www.trendhunter.com/trends/overwatch-2-2.md) - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md) - [Rapper-Inspired Playable Game Characters](https://www.trendhunter.com/trends/call-of-duty-season-5.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md)