# Automotive Video Game Marketing The 'Call of Duty' Jeep is an Epic and Expensive Tie-In By Michael Hines | Published 2010-09-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/call-of-duty-jeep References: [autoblog](http://www.autoblog.com/2010/09/17/call-of-duty-themed-jeep-wrangler-coming-from-chrysler/) & [callofduty](http://www.callofduty.com/hub) 'Call of Duty: Black Ops' is set to be released soon, and with it, one of the most expensive video game tie-in items ever. The 'Call of Duty' [Jeep](https://www.trendhunter.com/trends/jeep-rescue-squad) [Wrangler](https://www.trendhunter.com/trends/jeep-wrangler-magneto-20) is set to be released the same time as the game is. That's right, there will be a Call of Duty car available to purchase. Apparently, the Jeep Wrangler makes extensive appearances throughout the game. Whether it makes sense or not, this is one of the most incredible [video game tie-in products](https://www.trendhunter.com/trends/interoid-ev) ever. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Video Game Tie-in Products:** Opportunities for creating unique and exclusive products that are tied to popular video games. - **Branded Vehicles:** The potential to create and market vehicles that are inspired by or featured in popular media franchises. - **Transmedia Marketing:** The use of different media platforms to create a cohesive and immersive marketing experience for consumers. ### Where This Applies - **Automotive:** Automobile manufacturers can explore partnerships with video game companies to create branded vehicles with special features and designs. - **Entertainment:** Entertainment companies can leverage their popular franchises to collaborate with automotive brands in creating limited edition vehicles for fans. - **Gaming:** Video game companies can expand their marketing strategies by partnering with automakers to promote their games through unique branded vehicles. ## Related on Trend Hunter - [Gamer Rescue Experiences](https://www.trendhunter.com/trends/jeep-rescue-squad.md) - [Off-Road Vehicle Activations](https://www.trendhunter.com/trends/polaris-rzr.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Game-Branded Feedback Straps](https://www.trendhunter.com/trends/woojer-call-of-duty.md) - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md) - [Automaker Video Game Collaborations](https://www.trendhunter.com/trends/nissan-x-rocket-league.md) - [Game-Inspired Fast Food Combos](https://www.trendhunter.com/trends/call-of-duty-combo.md) - [Two-Toned Anniversary SUVs](https://www.trendhunter.com/trends/2026-jeep-wrangler-whitecap.md) - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md)