# Video Game Joint Streetwear Billionaire Boys Club Launches a Call of Duty Collaboration Project By Amy Duong | Published 2020-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/call-of-duty-collaboration References: [hypebeast](https://hypebeast.com/2020/8/billionaire-boys-club-call-of-duty-league-collection) & [bbcicecream](http://www.bbcicecream.com/) [Billionaire Boys Club](https://www.trendhunter.com/trends/starfield-collection) launches a new [Call of Duty collaboration](https://www.trendhunter.com/trends/call-of-duty-beavis-and-butthead) project that results in a collection of streetwear items that are inspired by the iconic video game. The official esports league Call of Duty joins the brand for a limited edition capsule of goods. The silhouettes are complete in traditional streetwear essentials and detailed with graphics and imprints that are inspired by the game. It also nods to some militaristic design elements as a reference to the overall theme of the video game itself. This includes some camouflage patterning throughout the collection alongside emblems including the iconic Billionaire Boys Club astronaut and helmet visuals. Greg Locsin speaks about the collaboration, stating that "the [BBC](https://www.trendhunter.com/trends/potluck-club) mindset is that of the innovator — always looking to disrupt and progress,” he continued. CDL has proven to be a leader in the e-sports space, providing gamers the opportunity to take their skills and passions to new heights.” Image Credit: Billionaire Boys Club ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Video Game Fashion:** The trend of merging video games and fashion creates opportunities for collaborations and unique product offerings that cater to the gaming community. - **Esports Merchandising:** The trend of collaborating with esports leagues to create limited edition merchandise opens up opportunities for brand expansion and reaching target audiences in new ways. - **Modern Military Aesthetics:** The trend of incorporating militaristic design elements in streetwear offers opportunities for unique branding and innovative product designs. ### Sectors Adopting This - **Fashion & Apparel:** Fashion and apparel industries can explore collaborations with video game companies and esports leagues to create products that cater to the growing gaming community. - **Entertainment & Media:** Entertainment and media industries can expand their offerings by incorporating merchandise collaborations with gaming companies and esports leagues. - **Gaming & Esports:** Gaming and esports industries can expand their reach and target audiences by collaborating with fashion and apparel companies to create unique merchandise and clothing lines. ## Related on Trend Hunter - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md) - [Military Game Peripheral Collections](https://www.trendhunter.com/trends/corsair-call-of-duty-warzone.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Game Console-Branches Streetwear](https://www.trendhunter.com/trends/playstation-1.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Game-Inspired Y2K Collaborations](https://www.trendhunter.com/trends/flyquest-1.md)