# Gamer-Focused Energy Cans Monster Energy's New Can Designs Offer In-Game Rewards for Call of Duty By Kanesa D | Published 2023-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/call-of-duty-1 References: [bevnet](https://www.bevnet.com/news/2023/monster-energy-x-call-of-duty-team-up) & [monsterenergy](https://www.monsterenergy.com/en-ca/)  Activision and Monster Energy have jointly announced their collaboration in conjunction with Monster Energy's sponsorship of the Call of Duty League. The partnership has resulted in a trio of exclusive, limited-edition Monster Energy Call of Duty cans. These special cans feature artwork showcasing the iconic "Ghost" character, a beloved figure in the [Call of Duty franchise](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty) who typically appears in the campaign and cinematic cuts in the game. The three variants of [Monster Energy beverages](https://www.trendhunter.com/trends/circle-k-and-monster-energy) that have received this makeover are Monster Energy Original, Monster Zero Ultra, and [Monster Energy Zero Sugar](https://www.trendhunter.com/trends/monster-energy-zero-sugar). Consumers who regularly play Call of Duty will enjoy this promotion, as it is bringing an array of in-game rewards to buyers. These rewards include double XP, weapon blueprints, skins, and future season content. Image Credit: Monster Energy, Activision ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 88% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Promotional Partnerships:** The collaboration between Activision and Monster Energy showcases the potential for brands to team up and offer exclusive rewards to consumers. - **Limited-edition Product Designs:** The limited-edition Monster Energy Call of Duty cans demonstrate the appeal of unique and collectible beverage packaging. - **In-game Reward Systems:** The in-game rewards offered by Monster Energy's collaboration with Call of Duty highlight the growing trend of brands incorporating gaming experiences into their promotional strategies. ### Where This Applies - **Gaming and E-sports:** The partnership between Activision and Monster Energy in the context of Call of Duty demonstrates the potential for collaboration between gaming and beverage brands. - **Beverage and Energy Drinks:** The limited-edition Monster Energy Call of Duty cans indicate opportunities for beverage brands to engage with consumers through exclusive packaging designs. - **Promotional and Marketing:** The in-game rewards offered by Monster Energy through their collaboration with Call of Duty illustrate how promotional strategies can be enhanced by incorporating gamification elements. ## Related on Trend Hunter - [In-Game Energy Drink Awards](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty.md) - [Game-Themed Energy Drinks](https://www.trendhunter.com/trends/monster-energy-1.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Soda-Based Game Rewards](https://www.trendhunter.com/trends/mountain-dew-1.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [Zero-Sugar Energy Cans](https://www.trendhunter.com/trends/monster-1.md)