# Mother's Day Wine Promotions Wine Brand Libby Launched the 'Call Mom, Win Bubbles' Promotion By Grace Mahas | Published 2022-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/call-mom-win-bubbles References: [instagram](https://www.instagram.com/drinklibby/?hl=en)  In anticipation of [Mother's Day](https://www.trendhunter.com/trends/springinspired-cocktail-recipe), wine brand [Libby](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) recently launched the 'Call Mom, Win Bubbles' promotion. As its name suggests, the new marketing initiative offers a [year of free wine](https://www.trendhunter.com/trends/wineinspired-weekend) for those who post a screenshot of a video call with their mom. Contestants simply need to call their mother and post a picture on Instagram -- either in their feed or on their story --and tag @drinklibby and #LibbySweepstakes. Fans must also be following the brand. Libby is a new alcohol brand curated for "elevated Millennial drinks" in search of a low-calorie and low ABV beverage. The brand leverages precision carbonation technology to create an accessible and enjoyable story. The contest will run from Tuesday, 5/3 - Sunday 5/8 and the winner will be announced on Libby’s story next week. Image Credit: Libby ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 75% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Social Media Promotions:** Other alcohol brands can consider launching social media promotions to engage with their consumers and incentivize them to purchase their products. - **Innovative Marketing Strategies:** Brands can experiment with innovative marketing strategies to create memorable campaigns that resonate with their target audience and foster brand loyalty. - **Low-calorie and Low-abv Beverages:** Brands can develop low-calorie and low-ABV beverages to appeal to health-conscious consumers who are looking for ways to enjoy alcoholic drinks without compromising their wellness goals. ### Where This Applies - **Alcohol Industry:** Alcohol brands can adopt innovative marketing strategies to promote their products and engage with their target audience. - **Food and Beverage Industry:** Restaurants and cafes can partner with alcohol brands to create unique and memorable promotions for special occasions and holidays. - **Social Media Industry:** Social media platforms can leverage the popularity of promotions and giveaways to increase user engagement and attract new users to their platforms. ## Related on Trend Hunter - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Co-Branded Mother's Day Products](https://www.trendhunter.com/trends/the-happy-can.md) - [Celebrational Wine Giveaways](https://www.trendhunter.com/trends/the-federalist-wines.md) - [Small-Batch Handcrafted Wine Sweepstakes](https://www.trendhunter.com/trends/wine-country-quest.md) - [Mom-Themed Holiday Cocktails](https://www.trendhunter.com/trends/mom-water-1.md) - [Galentine's Day Wine Campaigns](https://www.trendhunter.com/trends/echo-falls-phone-on-silent-girls-on-loud.md) - [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md)