# Retro Beach Campaigns Call Me the Breeze Introduces Its 'Wild Ocean Blues' Campaign By Vasiliki Marapas | Published 2014-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/call-me-the-breeze References: [c-heads](http://www.c-heads.com/2014/11/13/zoe-cross-for-wild-ocean-blues-resort-campaign-by-call-me-the-breeze/) & [callmethebreeze.au](http://callmethebreeze.com.au/) Zoe Cross stars in the 'Wild Ocean Blues' campaign for Call me the Breeze. Call me the Breeze is an Australian flagship boutique and one-stop-shop for beach lovers. Photographer Nat Lanyon shot Cross on a beautiful rocky beach. There doesn't appear to be a single soul around for miles, which is truly unfortunate because Cross looks absolutely fabulous in her [beach wear](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Think [retro floral bikinis](https://www.trendhunter.com/trends/fioretta), dainty frocks and long, flowing skirts of the hippie variety. She is a true flower child. The clothes featured in the campaign come from Spell & the Gypsy Collective, Bec & Bridge and Arnhem. All of the brands' [resort 2014 collections](https://www.trendhunter.com/trends/resort-wear-label) are available to shop at the Call me the Breeze online store. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Beach Wear:** There is an opportunity for the development of fashion brands that accentuate retro beachwear designs for the modern-day beach lover. - **Single-model Campaigns:** There's an opportunity for single-model campaigns that offer a complete aesthetic experience, in terms of both the clothing designs and the accompanying images. - **Niche E-commerce Stores:** There's an opportunity for e-commerce businesses that cater to specific fashion needs or sectors, such as beachwear, and curate a set of ancillary services to meet those needs. ### Industries Being Reshaped - **Fashion:** Fashion designers and retailers that specialize in retro beach wear can capitalize on the demand for such clothing by creating unique pieces that draw inspiration from the past. - **Photography:** Photographers can capitalize on the trend of single-model campaigns by creating eye-catching images and setting the tone for the aesthetic of the overall campaign. - **E-commerce:** E-commerce businesses can take advantage of the trend towards niche stores by specializing in selling unique products for specific subsectors of the fashion industry, such as beachwear or retro fashions. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)