# Dystopian Jean Ads The Calik Denim Campaign Shows that "Denim is Our Only Savior" By Meghan Young | Published 2012-01-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/calik-denim-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/calik-denim-denim-is-our-only-savior/) & [rdb.tr](http://www.rdb.com.tr) It is not too far-fetched to believe that "Denim is our only savior," as the Calik Denim campaign puts it. As far as fashion fabrics go, denim can be considered one of the most reliable, as they serve as staples in any workman's wardrobe. Conceived and executed by RDB CG, an ad agency based in Istanbul, the Calik Denim campaign is set in a dystopian future where there is nothing standing in the way of destruction but [denim outfits](https://www.trendhunter.com/trends/the-future-is-not-set). Aside from illustrating the quality of Calik Denim, this ad campaign also shows this manufacturer's commitment to the future by implementing a [green strategy for its denim production](https://www.trendhunter.com/trends/amber-valletta-x-triarchy). The Calik Denim campaign envisions a time where resources are scarce, but because of the precautions this company took earlier, denim is not. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Denim Manufacturing:** Calik Denim's green strategy is an opportunity for the fashion industry to adopt innovative and eco-friendly practices in denim production. - **Dystopian Fashion Campaigns:** Fashion brands can follow in Calik Denim's footsteps in creating thought-provoking and impactful campaigns using dystopian themes to emphasize the value of their products. - **Resilience and Durability in Fashion:** Calik Denim's message that denim is 'our only savior' highlights an opportunity for the fashion industry to shift towards durable and long-lasting materials for sustainable fashion. ### Where This Applies - **Apparel Manufacturing:** Denim manufacturers and other apparel brands can adopt Calik Denim's commitment to green strategy and focus on sustainability to create eco-friendly and durable clothing. - **Advertising and Marketing:** Ad agencies can take inspiration from RDB CG's innovative dystopian campaign for Calik Denim and create impactful and thought-provoking advertising for other brands. - **Sustainability Consulting:** The success of the Calik Denim campaign presents an opportunity for sustainability consulting firms to assist apparel manufacturers in adopting ecologically friendly practices for denim production and other textile production. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md)